The Greeks understood the importance and benefits of pathos in rhetoric to win arguments. The Mars Corporation seems to follow the path of the Greeks, using pathos in this Snickers advertisement to persuade its audience to buy their product. The key to pathos is to trigger an emotion. With this particular ad the emotion is humor; having Lincoln’s nose stretched out is to extract a laugh or smile from the observer of the ...
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Rayner, Keith, Brett Miller, and Caren M. Rotello. "Eye Movements When Looking At Print Advertisements: The Goal Of The Viewer Matters." Applied Cognitive Psychology 22.5 (2008): 697-707. Academic Search Premier. Web. 24 Mar. 2014.
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Taube, Aaron. "5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads." Business Insider. Business Insider, Inc, 17 Sept. 2013. Web. 24 Mar. 2014.
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