Likert Scales: Composition, Opportunities, and Limitations Essay

Likert Scales: Composition, Opportunities, and Limitations Essay

Length: 802 words (2.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Performance analysis and quality monitoring are essential to any organization to ensure programs and different organizational activities are all aligned and functioning according to the desired plan. One of the best indications and commonly used is patients’ satisfaction and feedback; hence, the widespread use of surveying techniques. Likert scales, especially, have been very helpful in this regard due to their simplicity, ease to conduct and interpret, and high specificity as to which aspects are being measured. In fact, surveying before and after implementing changes proves very helpful as it indicates the level of success or failure. So, what is the composition of a Likert scale and what are the opportunities and limitations of this survey instrument?

Origin and composition of Likert scale
The way attitudinal research has changed greatly since Likert, R. introduced his scale in 1932 (Edmondson, Edwards, & Boyer, 2012). It uses the usual bipolar response points that today almost everyone is familiar with. According to Edmondson, Edwards, and Boyer (2012), Likert scale has proved more reliable and used only half the number of items used by other popular methods at the time of its introduction. Also, in most cases, the scale does not require judges which added to its simplicity. Since then, Likert scale has become very popular and many modifications have been added to enhance the accuracy of the results (Edmondson, Edwards, & Boyer, 2012).
Likert scale is composed of the analysis of a series of statements to which respondents agree or disagree with variable degrees (Albaum, 1997). According to Edmondson, Edwards, and Boyer (2012), originally, Likert scale was composed of 4 different components. First one was strictly a yes/no/...


... middle of paper ...


...the upcoming challenges in the healthcare field, organizations need to make the best use all resources including consumers’ attitudes and judgments.




Works Cited

Albaum, J. (1997). The Likert scale revisited: An alternate version. Journal of the Market Research Society, 39(2), 331-348.
Edmondson, D. R., Edwards, Y. D., & Boyer, S. L. (2012). Likert scales: A marketing perspective. International journal of business, Marketing, & Decision Science, 5(2), 73-85.
Grogan, S., Conner, M., Willits, D., & Norman, P. (1995). Development of a questionnaire to measure patients’ satisfaction with general practitioners’ services. The British Journal of General Practice, 35(399), 525-529. Retrieved from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1239403/
Robertson, J. (2012). Likert-type scales, statistical methods, and effect sizes. Communications of the ACM, 55(5), 6-7.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Characteristics of the Entrepreneur and Maximizing Opportunities for Innovation

- LEARNING OUTCOME (01) – CHARACTERISTICS OF THE ENTREPRENEUR Entry 1 Entrepreneurship is a process carried out by individuals by identifying opportunities and converting them into marketable products or services. Entrepreneur makes an investment, sets up an organisation, markets the product / services and makes profit from it. In my view, to be a successful entrepreneur, one must be confident, should be able to take calculated risk, flexible and creative. He should be able to lead his organisation to achieve his goal by ethical means (Schaper, Volery, Weber & Lewis, 2011)....   [tags: new venture opportunities]

Better Essays
965 words (2.8 pages)

The Composition of Three Types of Seaweed Essay examples

- The proximate composition (protein, lipid, carbohydrate, ash and moisture) of three groups of seaweed; Green algae (Ulva lactuca and Enthromorpha intestinalis); Brown algae (Colpomenia sinuosa and Sargassum illicifolium) and Red algae (Gracilaria corticata and Hypnea valentiea) collected from the Persian Gulf coastal water were showed in table 1. Burtin, (2003) indicated that the protein content in brown algae generally is low (5-15% of the dry weight) compared with red and green algae (10-30% of dry weight), and the content also varies according to species and seasons cycle (Fleurence, 2004)....   [tags: seaweed, composition, science, experiments, ]

Better Essays
1768 words (5.1 pages)

Essay on The Compositions of Erik Alfred Leslie Satie

- Erik Alfred Leslie Satie, born May 17th 1866 to Scottish born Jane Leslie Anton and Norman born Alfred Satie in Honfleur, France. Satie is a well-remembered figure of 20th Century composers and pianist, who had always described himself as “a medieval musician who had wandered by mistake into the 20th Century”(1). Satie had suffered family tragedies in his early childhood losing his mother, Jane, at the age of 6. He was sent to live with his grandparents in 1872, along with his siblings. When he lived with his grandparents he started his musical career....   [tags: Satie's Compositions]

Better Essays
2979 words (8.5 pages)

Likert Scale Development Essay

- Likert Scale Development Social psychological attitudes are perhaps one of the most important determinants of society in that it is the individual’s attitude that motivates his or her behaviour. As Rajecki (1990) summed up this conception: ‘...attitude is seen as the cause and behaviour is seen as the effect.’ (Rajecki, 1990, p.4). Given consideration, it is easy to see that this is in fact the case; for example, why do people aspire to an education. The reason for this is that they perceive an education to be a positive thing and therefore as something to be desired....   [tags: Papers]

Better Essays
3199 words (9.1 pages)

Measurement Scales Essay

- Most people have been asked to participate in a survey or questionnaire at some point in their lives. The question was probably in the form of a scale that the research team setup in the questionnaire. Scales help researchers by giving respondents a way of conveying their thoughts and feelings in a subjective and measurable way. The survey or questionnaire is a tool for the researcher to capture the respondent’s thoughts and feelings. Each scale has different characteristics, depending on the answers to be measured....   [tags: Marketing, Statistics]

Better Essays
928 words (2.7 pages)

Learning the Process of Writing in a First-Year Composition Course Essay

- I entered my first-year college composition course believing I was equipped with the knowledge, skill, and ability to write an efficiently researched and well-organized essay. In high school, I learned how to create the traditional five-paragraph paper with its introduction of a thesis, explanation of that claim through three sections riddled with supporting quotes, and conclusion that restated the author’s substantiated statement. This was the prescribed formula I had learned and grown accustomed to using for book reports, compare-and-contrast papers, and research essays and, from my bestowment of high grades and praise, I’d never thought to question or deviate from its pattern....   [tags: college esssay composition]

Better Essays
1613 words (4.6 pages)

Opportunities in Life Essay

- There is a secret in life; the path pave with success is the same path pave with dangers; the course with success and dangers is the road of opportunity. Countless numbers of dictionaries describe this term in a monotonous fashion, “a favorable moment,” in effect, contributes to the lack of substantial meaning perceive by humans. The word opportunity is intricately significant in meaning and is vital for success: consisting of misconceptions such that opportunities are forever, symbolic in structure, composing of two components, and essential to life, the primary element that is necessary to develop achievements....   [tags: opportunity, career, ]

Better Essays
521 words (1.5 pages)

Psychiatric Rating Scales Essay

- Introduction The debate on the use of appropriate statistical analyses for behavioral data is far from new, with various literature quoting theories dating back to around 1874 by the famous statistician Sir Francis Galton.1 It has however, foreseeably evolved through the ages and is now a compelling topic in the field of psychiatric medicine in the analysis of psychiatric rating scale data. Parametric statistical tests are the major methods used to analyze psychiatric rating scale data, however this is majorly viewed as methodologically incorrect.2 The issue lies, as one may already assume, in the fact that performing inappropriate statistics will discredit and invalidate the data at hand, r...   [tags: parametric data]

Better Essays
1240 words (3.5 pages)

Essay on The Distinction Between Poetry And Musical Composition Lyrics

- What is the distinction between poetry and musical composition lyrics. This is an often asked question by students or casual readers of poetry. While it’s facile to give the answer that poems don’t have any music abaft them and musical composition lyrics do, that doesn’t genuinely expound anything It is certainly true that poems are edified for better or worse in classrooms and made a component of the canon of literature, whereas musical compositions, especially popular ones, conventionally are not....   [tags: Poetry, Rhyme, Musical composition, Music]

Better Essays
948 words (2.7 pages)

How Entrepreneurs Identify New Business Opportunities Essay

- Dictionary.com defines an entrepreneur as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”(Dictionary.com) Entrepreneurs are people who see opportunities in everyday situations. Entrepreneurs discover opportunities in areas others do not. Entrepreneurs additionally envision the possibilities the future brings that others do not recognize. Similarly, Dictionary.com did a good job in defining what an entrepreneur is. Again, dictionary.com describes an entrepreneur as “a person who organizes and manages “any” enterprise, especially a business, usually with considerable Initiative and risk.” (Dictionary.com)....   [tags: entreprenurial opportunities]

Better Essays
1375 words (3.9 pages)