Lenovo Case Study

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On the road toward internationalization, the thinking and exploring of Lenovo’s corporate social responsibility has been advanced. From a native private enterprise develop to today 's multinational enterprises, the development of Lenovo has experienced several historical stages, each stage has different understanding of corporate social responsibility, but Lenovo has been looking for the path of sustainable development of enterprise. No other private enterprises have experienced the road which Lenovo has passed through, Lenovo hopes that they are not only a pioneer, but also become a leader in China 's new business enterprise. And this kind of leadership is not only reflected in the corporate governance model, but also reflected in the company …show more content…

As a sponsor of the Olympic Games, Lenovo 's performance in the 2008 Beijing Olympics has obtained a high degree of recognition in the analysis of the GLM TrendTopperTM . The Lenovo brand continued to improve in the global visibility and reputation. Because Lenovo became an Olympic sponsor, it can expand marketing in more than 200 countries and regions. This is beneficial to the improvement of the financial performance of the company. Besides, Lenovo greatly promote itself with the help of the Olympics, also it is a very good opportunity to enhance the brand visibility and reputation. At the same time, it will also be a rare opportunity for enterprises to achieve internationalization.
In the face of the global financial crisis, the development of Lenovo 's business in China in 2008 was still stable. The personal computer sales grew by about 8%, which further consolidated the market leadership position.
In 2009 fiscal year, the sales of Lenovo (China) was up to $7.8 billion, which occupied 47% of overall turnover. Compared with last year, Lenovo 's sales rose 37.4%. Besides, the Chinese market continues to be the largest source of sales for Lenovo.
China 's stimulus measures and the purchase of personal computer subsidy program greatly promote the commercial and consumer market demand, while the consumption demand of notebook computer is more significant. Personal computer sales grew by 31.9%, according to industry estimates, the market share increased by 1.2 percentage points reaching

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