History Of LEGO

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I. Introduction

1. LEGO 's brief history
LEGO is actually an abbreviation of Danish word “LEg GOdt”, which translates to “play well” in english, which is their primary motive. Founded in 1932 by Kirk Kristiansen in his small wooden craftsman cabin, LEGO was born. In 1949 the creation of the binding bricks, which we commonly know today as LEGO’s, was made and mass produced through their plastic moulding machine.

Now about 80 years later, the company has noticeably progressed. LEGO products are now sold in over 140 countries and LEGO movies and shows are available. Regarding academia, “LEGO mindstorms” has taken robotics to another level, allowing consumers to take advantage of their user friendly robots and programs. As of today, LEGO is still a private-owned family company.
LEGO 's mission, aspiration and values
“Only the best is good enough” is LEGO’s motto, and they most certainly live up to it. The quality and safety of LEGO’s products are a main priority of the company since it was founded. LEGO believes that creativity can help to mold a strong foundation of creative intuition for a child’s future/ adult life; stimulating imagination and creative ideas.

‘Inventing the future of play’
We want to pioneer new ways of playing, play materials and the business models of play - leveraging globalisation and …show more content…

LEGO places great emphasis on reducing emissions, to aid in the battle of climate change, by improving energy efficiency. LEGO has shown its positive support toward the community by prioritizing the needs of children and taking initiatives in joining UNICEF to help change the way the children learn and protect their rights. LEGO employs roughly 14000 workers, ensuring they are transparent and ethical with their employees. They do all they can to protect and promote the wellbeing and safety of everyone who works for

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