Of all his rhetorical strategies, Kennedy wields logos the most to convey his point. He strives for logical appeal by quoting Secretary McNamara: “It would add, Secretary McNamara informed me this morning, an estimated one billion dollars to the cost of our defenses, at a time when every dollar is needed for national security and other purposes” (lines 32-25). He then transitions to list all of the various ways that this increase in price would affect the common American man, such as making it “more difficult for American goods to compete in foreign markets, … withstand competition from foreign impor...
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...public’s trust in him.
As a politician, President Kennedy knew that in order to keep the nation calm during a time of economic crisis, he had to keep the public’s favor both in himself and in the government. By appealing to his audience’s logos, pathos, and ethos, and presenting himself as familiar to the common man and dehumanizing the steel companies, Kennedy succeeded in holding the public’s interest and sending a public yet indirect message to the steel companies to lower their prices. The question remains, however, if Kennedy was sincere in his speech. He broadcast his message exactly one day after the announced raise of prices- very quickly even for someone who has a hired speechwriter. Could he have really composed a meaningful speech and plan in that time? Or was his real concern only to stay favorable in the public eye and polls? Afterall, he is a politician.
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