Apple and Samsung are the two most important technological companies in the mobile phone market. Both companies have achieved outstanding sales in the past years and have made some competitors such as Nokia or Blackberry almost inexistent. This does, therefore, raise the question: Apple or Samsung? Which one will win the technological battle? Both enterprises have been challenging each other in the past few years in order to win this smartphone war. Research and analysis of the company’s sales, show that both companies focus over 50 per cent of their production on the global smartphone market. Samsung is a perfect example. The company has managed to produce low cost high quality smartphone products attracting new customers and, therefore, expanding the company’s market shares. Its net profit also rose to 8.24 trillion between the months July and September of 2012 (Jones 1). The success and peculiarity of its new low cost high quality products as well as its emphasis on innovation has allowed Samsung to find a way to win this technological battle.
Who started this technological battle? Although Apple is still seen as the originator of this war with the release of the new iPhone, Samsung has managed to introduce new impressive changes to its products by innovating both the design and software of mobile devices. Innovation stands as the number one priority for the company. Such innovation has led to the appearance of the new “smartphone era”. Companies now launch new smartphones, leaving behind the now “old fashioned” mobile devices such as Blackberry. It is important to note that, at the same time Apple released its new iPhone, Samsung had already released multiple models with a wide range of prices, which adapt to consume...
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...Samsung continues using its new innovation method, smartphone sales will surely increase in the following months.
Those suggesting that Samsung will not win this battle are wrong. Samsung is a powerful and innovative company, which has worked hard to take the lead in this battle. Its new problem solving method and low cost high quality products seem to be making the company’s sales rise. Although this battle between the two most important smartphone companies is not over, Samsung’s victory can be predicted. It is currently leading Apple in two of the largest markets, India and China and has managed to produce low cost high quality products, which adapt to all customers tastes. “At the moment the only thing Samsung can do is keep on experimenting and seeing which models survive. That survival of the strongest will be the definition of success” (Shaughnessy 2).
The features of their mobile phone are the crucial part of their parity, for e.g. – introduction of galaxy phone. Talking about the point of differentiation, recently we have seen Samsung is going to launch Galaxy S6 with a curved screen; which is a very new concept in this mobile sector and none of the other companies have so far been able to introduce such a new concept. Samsung seems to be the pioneer in this criterion and have done something off the hook. Overall the performance of this brand seems to be very impressive in terms of popularity, revenue and the contribution they are making to the mass public by offering their products. Nevertheless, I would still like to recommend an improvement regarding one of their major drawbacks, which Samsung still doesn’t seem to have overcome. Even though Samsung claimed they don’t actually make their customers a wall hugger, in reality actually they do. Hence, they should focus more on these specifications so that consumers don’t get the chance to switch brands in the blink of an
According to Forbes.com Apple recorded US$18 billion in profit from this quarter’s sales of US$74.6 billion. A major chunk of this profit came from Apple iphone sales from international markets. It sold 74.5 million iphones and saw a 70% rise in China sales. But how sustainable this growth would be is a question that looms large in front of tech giant like Apple. Though it has tried to innovate its products according to the changing generations but how far can it keep on doing the same. We will further analyze the Smartphone industry by applying porter’s five forces.
Just like the iPhone. When the iPhone first came out it was one of the most popular phones ever. And from the iPhone then Samsung started to think we should create a phone that is similar to it. Till this very day Apple and every other phone companies compete. Although they are thinking alike they both come up with very different things. They make their phones operate differently. The Apple IPhone is easier to work with while the Samsung Galaxy phone is harder to operate. Although, Samsung has tried to make a duplicate like the iPhone both phones come with different features.
In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their products. Samsung has proven itself to the people in the past few years of being better than Apple especially when it came to smartphones and laptops.
The biggest boom in the millennium had to be the internet. Since the start, there has been countless number of companies and products have been developed with the use of the internet in every way imaginable. The Blackberry was the pioneer of Smart phones that allowed users to access the internet wherever they were located. They could access applications that were useful in maintaining everyday activities such as E-Mail and Face book.
In a story of two technology giants fighting a war against each other, Apple and Samsung have gone through many court battles and there are still many more to come. Apple and Samsung can compare to two children fighting, after one says, “You took my idea,” the other replies with, “No, you took my idea.” And this endless cycle of bickering continues on and is forced to go to court where one of the companies takes a substantial amount from the other. Though both companies have their differences, they also have many things that are similar.
Lose change was once a necessity when commuting around town. Several years ago, Americans carried lose change in their pockets for the use of communication by pay phones. Pay phones are now obsolete in many parts of the United States due to the boom in telecommunication technology being the cause. This boom has caused a dependency on a small portable device; the cell phone which was once a luxury has now become a necessity. Many cell phone manufacturers have dominated the market but most are now defunct. However, Apple (iOS) and Samsung (Android) are two major players with discussions of the two often being debated today. In a world that thrives around portable devices, Apple dominates the competition; continuously outdoing
Therefore, despite Apple having numerous products, its primary competitors will be evaluated primarily from the smartphone product point of view. Apple’s primary competitor is South Korea’s electronics company Samsung. The two have held the lion’s share of the global smartphone market for a long time. As of April 2017, Samsung had outsold Apple, which led to the former having a market share of 26.1% when compared to Apple’s 16.9% during the same period (Reisinger, 2017). The improved performance of Samsung was on the backdrop of the failed launch of the Samsung Galaxy Note 7, which had problems with its battery allowing Apple’s iPhone to temporarily take the top spot (Reisinger, 2017). While the two command the lion’s share of the market in the smartphone category, there are other upcoming electronics companies such as China’s Huawei and Oppo whose market shares have experienced exponential growth. Consequently, in the medium term, these middle-tier smartphone makers will pose as considerable competitors to Apple
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
Samsung phones for years has been upping the technology increase in their phones for people to have better usage of them so it will be forever entertaining and attention grabbing. The latest phone Samsung has to offer is the Samsung Galaxy s7 Edge. It is more cunning, sleeker, and easier to use ever than before; although, you will always have a rival creeping around the corner. The creeping rival is Apple’s latest phone, the iPhone 7 Plus. Both phones came out to be sold respectively with Samsung Galaxy S7 Edge (Galaxy S7 for short) being released in March of this year (gsmarena.com , Samsung Galaxy S7 Edge ) and the iPhone 7 Plus being released in September of this year (cnet.com, paragraph 2). Both phones compete almost on every level almost
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any
For the Samsung Galaxy Note 8, we expect the sales to grow in the first quarter of year one. With people still suspect about the phone there won’t be a fixed demand on a per month basis. After a couple months pending no problems with the smartphone people will have their faith in Samsung again and purchase the Galaxy Note 8. After the first year, we expect the Galaxy Note 8 to reach a profit of 1 billion dollars. During this section, I will explain the sales forecast for each month and for the next 3 years. Also, I will discuss the breakeven analysis of the Samsung Galaxy Note 8, the cost to build the smartphone, how much we are willing to pay for expenses and what expense we focus on the most.
What is the best smartphone brand in the world? IPhone or Samsung? It is a question we are often asked. We all know that there are many high- class Smartphones Company in the market except Apple and Samsung, but nowadays people more likely to buy these two companies products and always like to compare them and trying to know which one is the leader of smartphones market. Most of people believe that Apple brought the smartphones revolution to the world and it changed “everything”, and maybe that is why Apple has more royal supporters than Samsung.