The first order of business from the company perspective is to stop the decline of its market share with regards to operating system. Though this sounds simple, the intricate nature of the industry, primarily the eco system that Microsoft created to reap benefits of positive network effect in the past, has been its current challenge. Now the motivations of various participants of the eco system differs based on the industry, strengths and financial muscles each player has, which adds to the complexities, both in terms of relationships and engagement. The crucial dependency amongst the players and keeping a decision optimum from a group perspective is an interesting fact from a game theory perspective. The power balance that permeates across the players and their mutual dependence contributes monetization capabilities at a scale higher than each individual is possible to garner. The down side of such symbiotic relationships causes a delay in decision making and alignment.
If we look at the history of the operating system industry, Microsoft has been the pioneer in the early 80s. “Desktop on every desk” strategy of the late 80s and early 90s contributed to the growth of not just Microsoft but t...
... middle of paper ...
...ary research namely from 10-k, financial reports, analyst reports, and newspaper articles, etc. The intent is to reach out to some internal stakeholders and collect some primary insights / data. These would be synthesized and presented in the flow as follows:
The first portion primarily focus on what factors drove the launch of Windows 8 operating system. Following that, we would analyze the internal factors that enable the launch including some level of market and competitive analytics. Finally, the group would present its views on the launch plan and would compare and contrast the pros and cons of what the company did vis-à-vis what it should have done (group’s point of view). In the end, the endeavor is to glean tangible insights and understand the complex nature of decision making in real world wherein the attributes and the dimensions are dynamic by nature.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- In the Beginning Microsoft is a multinational corporation founded in Albuquerque, New Mexico and was headquartered in Redmond, Washington in the year of 1975 by Bill Gates and Paul Allen. Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. The most famous products from Microsoft are the windows line of operating systems: Microsoft office and Internet Explorer browser. Microsoft is considered the world’s largest software maker also one of the most valuable companies.... [tags: Microsoft, Operating system, Microsoft Windows]
1669 words (4.8 pages)
- ... By allowing more firms to resell Vista, Microsoft will set itself up for higher short term profits, but less long term profits, due to firms competing with each other, lowering the price they are selling the software for. As more firms are selling this product, customers have more buying power on where to buy from, eventually slowing the rate at which firms buy Vista from Microsoft itself, as the individual firms are selling less, for a lower price, thus diminishing profits. If the market Microsoft created turned into a competitive market via the addition of a firm, Microsoft would not have spent as much money and time developing the software in order to keep retail price low to stay co... [tags: technological projects, operating systems]
857 words (2.4 pages)
- Budget: Microsoft has spent about 1.8 million dollars for promoting Windows 8. The estimated budget to solve the issues by migrating it to cloud and implementing other techniques would cost including both technical and non technical resources. When Windows 8 and surface was launched initially, Microsoft gave a high promoting; however, the organization has spent more for Windows 8.1. According to Winsupersite reports, around $241 million on retail Windows was spent by Microsoft. So, at present it is planning to spend around $405 million.... [tags: Operating system, Microsoft Windows, Windows Vista]
1846 words (5.3 pages)
- Microsoft Microsoft continues its domination of the system software market thanks to the launch of Vista OS. But the rest are girding up as well Shashwat DC The Giant from Redmond might be under some pressure across the advanced markets due to a variety of reasons ranging from anti-trust to free software; nonetheless it continues to rule the Indian software market. Though there was a single percent drop in Microsofts market share, much like last year, it continues to command more than double of all Linux strains put together.... [tags: Software Microsoft Market Leader]
1351 words (3.9 pages)
- In 1975 Harvard University Undergraduate Bill Gates and his childhood friend Paul Allen had jobs as consultants in the mainframe/minicomputer programming field in Seattle, Washington. After reading a magazine article on the new “Altair 8800,” minicomputer. Gates and Allen were inspired write the BASIC programming language to run the system. After completing the first computer language program for a personal computer, Gates and Allen sold it to the manufacturer, MITS of Albuquerque. Bill Gates would end up leaving Harvard for a little bit to start working on a software venture called “Micro-Soft.” (npr.org) Then in 1976 Gates and Allen registered the trademark “Microsoft.” Angry at computer... [tags: Microsoft, Bill Gates, Operating system]
713 words (2 pages)
- This report is going to talk about history of operating system, current development of the Open Source operating system (we are taking Linux operating system) and Windows operating system, evolving of operating system and comparison between Open Source and Proprietary System such as Windows. Besides that, we will take a deep look on how old operating system is being replaced by modern operating system in this fast developed technology era on evolving of operating system part. Here we will introduce a little bit about what is operating system, basic function on operating system and some popular example of operating system.... [tags: open source, technology, Mac OS]
2190 words (6.3 pages)
- INTRODUCTION: Smartphone’s, PADs, tablet computers and other handheld devices that are used to run over operating system are called mobile operating system (Mobile OS). A specified data and programs that run over the mobile devices are referred as mobile operating system. It handles all the hardware and optimizes the performance of the application software in the device. Mobile multimedia functions, Internet connectivity and many other applications are handled by mobile operating system. Base infrastructure software inherent of a computerized system is operating system.... [tags: Android vs Windows]
1052 words (3 pages)
- Microsoft Corporation is the market leader in the U.S. computer software company. Microsoft was founded in 1975 by William H. Gates III and Paul Allen both had met during their studies , through their common love of programming with the PDP -10 computer from Digital Equipment Corporation. In 1975 they collaborated on the first version of the programming language BASIC for the MITS Altair computer, the first personal computer . This led to the creation of Microsoft in Albuquerque, New Mexico , in the same year.... [tags: software company, gates]
610 words (1.7 pages)
- Microsoft and Apple are the two leading corporations in the rapidly growing electronic business. Apple Inc. was incorporated January 3, 1977, ('Apple Investor Relations Investor FAQ') one year after Microsoft was funded. In August 1981, Microsoft launched its first version of Windows version 1.0 sparking the competition between Microsoft and Apple. ('Introduction to Microsoft Windows') Microsoft is better than Apple because, people are more familiar with Microsoft Windows rather than Mac OS (Operating System) X.... [tags: Technology]
760 words (2.2 pages)
- Microsoft Analysis Introduction and Summary of Company History and Background Information Microsoft over the past 27 years has positioned itself as the arterial system of almost all computers rolled into use across the world. Albeit with no competition worth the name to challenge its existence leave alone on technology advancements, the company has still managed to keep pace with both felt and perceived needs of its customers and its niche remains robust thus far. Nevertheless disturbing winds have begun to blow.... [tags: essays research papers]
1909 words (5.5 pages)