360 Deal Case Study

labels in court. There are just too many loopholes in contracts in favor of the labels. Artists can’t compete with the labels in court because they lack the funds to do so contrasting the amount a business monster like a major label possesses. Those artists who do go to court have a hard time proving that they are being cheated by their label since they lack the documentation to prove the money they are owed because the label has a policy on how many times an artist can audit. In the end however, it is the fans that are the greatest stakeholders of all. The public is the one who buys the product and points the industry toward popular opinion and success.
Another shady dealing that reveals the trickery of these contracts is , “co-publishing

There are a few possible solutions to this problem available for many budding artists that attempt to fit the criteria of a perfect solution. Some examples of criteria are: fairness towards artist, profit towards artist, gain of fans, and a way for an artist to disperse their music. The first solution is the utilization of social media and technology for self-promotion. This self-promotion model is ideal if an artist wants to shy away from the major label deal or even just gain a following before signing. The reassuring knowledge they already have a fan base also helps cement their success if they are to work with a major label. The artist would have to be willing however, to put forth their own finances for self-promotion. This means buying equipment and paying to play at certain places. The disadvantage of this model is that technology can be expensive. Although technology has been developing at such a high rate a lot of production programs such as Pro Tools, have become cheaper and are high grade mastering recording equipment available to the public without the ties of a label, there is still a lot of equipment needed to self-produce. The equipment included in this is instruments, microphones, audio recording programs, computer, and a camera, which can cost over 300 dollars each. This solution does not seem promising, but it does have its advantages. One very big

One such website is known as YouTube. YouTube has so many possibilities from self-promotion, lessons to improve musicianship, comments by viewers on ways to improve on certain elements, and so much more. Getting the attention of viewers is as simple as covering a popular song. This will intrigue viewers if you are good enough to look more thoroughly at your channel. By using YouTube an artist can gain a more personal relationship with their viewer by having the audience see them in person. This adds more of an intimate relationship between viewer and audience, which is ideal for creating fans. Having fans make comments on the artist’s videos assists in letting the artist tailor towards their audience. This can make an artist more popular, which results in gaining more subscribers and hits (Cayari, 2011). The disadvantage of this is that artists can be stalked or harassed even over the internet. Another disadvantage is it is no guarantee of how successful the artist will become and how much of a profit they will make. To make a profit from YouTube an artist has to get sponsors, set up an iTunes account, and come up with merchandise; a lot of these items coming from the artist’s own pocket. In order to make a profit, you have to spend one. YouTubers have to spread the word through other social sites such as Facebook, and music networks such as, ITunes, Pandora, and Spotify as well. Lastly, with