The Whole Foods Market has seen a 15 percent increase in sales of products that they have labeled and has seen growing consumer demand to label the foods sold in its stores. This has had impact on the food industries. Food industries have started thinking about the consumer demands and focusing on the response of labeled product. Companies are showing growing willingness to consider labelling. “Some 20 major food companies, as well as Wal-Mart, met recently in Washington to discuss genetically modified labelling.” Industries are predicting revenue growth after labeling the products and “the food industry has always support...
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...to consider labeling and by joining hands with many other food industries on promoting GM food labeling Super Fresh Grocery Corporation will be able to gain more popularity among consumers. The company will also be acting on its ethical responsibility towards its customers who have a right to know the ingredients in the food they eat. As seen in the case of Whole Foods market, the company also has better chances of growth in revenue through increased sales of labeled products. Super Fresh Grocery Corporation may have to face some challenges by labeling its GM products and accommodate to the increased food prices and face opposition from organizations like Grocery Manufacturers Association. But the benefits of investing in labeling initiative will definitely outweigh the challenges in long run and allow the company to have a better standing within the food industry.
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