Introduction
Through assessment and analysis, it can be seen that Kudler Fine Foods has proved itself to be a savvy, creative, and up and coming customer oriented business. Kudler Foods articulates its’ business culture through it’s’ employee training programs, employee enhancement, employee cultivation as well as through its’ endless pursuit to provide customer satisfaction.
This paper will assess how changes in technology have created business opportunities for Kudler, identify the pursuit of Kudler’s generic strategy, identify tactics Kudler should implement to realize that strategy, and describe how Kudler Foods management can continuously scout the fine foods grocer industry for ideas that will allow it to update its strategy.
Technology and Business
Technological advances have made it possible for businesses and telecommunications to advance beyond the traditional scope of the telephone and hard copy files. Changes in technology have created an increasingly information-centric global economy. Information technology has been used for several decades to improve productivity and quality by automating existing processes.
The Internet
The internet is an open network and provides opportunities for all businesses. Kudler Foods plans to use the internet to reach its’ customers beyond the scope of in-store sales using better information management. Changes in technology will allow Kudler to
expand globally by use of the internet. The opportunity to open doors to marketing communications and global business to business communications are now simplified and an international market of consumers would add to Kudler’s customer base. Use of the internet would also provide the opportunity for Kudler ...
... middle of paper ...
... Foods to not only become number one in the market but to become a global business entity known for outstanding integrity and customer service that can match Nordstrom.
References
Efraim Turban, R. Kelly Rainer, Richard E. Potter, 2003. Introduction to Information
Technology- Strategic Systems and Reorganization
http://www.inc.com/resources/startup/articles/20050801/process.html
Kudler Fine Foods, 2003. University of Phoenix
Kim T. Gordon. August 04, 2003
3 Marketing Tactics to Use Right Now
Michael Porter, 1980. Marketing Teacher Ltd 2000 – 2008
Generic Strategies - http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm
Yves Pigneur Ecole des HEC - Université de Lausanne Retrieved on March 3, 2008
Yves.pigneun@unil.ch
World Bank. Retrieved on March 3, 2008 from http://www.worldbank.org/egov
My organization, Trader Joe’s, is not an international business. Their stores are all located in the United States; therefore, I chose Whole Foods, who is a main competitor of Trader Joe’s for this assignment.
Each department within Kudler Fine Food's organization implements certain business process with which they conduct their daily business functions. Therefore, some departments within Kudler may experience some process changes if a contractual relationship with local growers were to occur. An area that may receive an increased change in business process would be the legal area. "Kudler uses very few custom forms, preferring instead to use forms (contracts, order forms, etc) that are supplied by the parties the company is dealing with. For example, the leases on the stores were contracts supplied by the lessors. The few customized forms the company uses were obtained from "of-the-shelf" computer programs and slightly modified by Kathy or her assistants" (Apollo Group, 2003). Since Kathy Kudler is the primary legal decision maker, along with counsel from her sister-in-law and lawyer Anne Shousha.
Despite the economically uncertainty Pret A Manger keeps on thriving in the U.S. fast food market. It’s growing fast, with huge success. Pret is proving to the world its a big threat in the sandwich industry. In 2011, U.S. sales up 40% from the year before, “the company’s overall profits grew by 37% in 2010, and annual workforce turnover is only 60%, compared to fast food industry averages of 300-400%.” (Smart Advantage)
Kudler Fine Foods was started by a women, owner Kathy Kudler, who had a passion for cooking and a love for shopping for unique and creative culinary options. Kudler’s entire business plan focuses on the consumer, their needs and their wants, as well as what will provide them with the best customer service available in the San Diego, Metropolitan area. Kudler is constantly receiving new products, offers catering services and online options for shopping, as well as a staff that is educated about the products sold at Kudler Fine Foods locations. The trends at Kudler revolve around healthier living, and healthier eating. Since food trends come and go, Kudler must employ a knowledgeable staff that remains on top of the latest, emerging
"Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers" (, ). This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. It will also identify the areas where additional market research is needed and analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending on income levels, area of residence, gender, shopping location along with any other categories that marketing wants to add. The system should also automatically convert the purchases to points and add the point's totals to the customer information data base. "Analysis Phase is to understand and document the business needs and the processing requirements of the new system" (Satzinger, Jackson, Burd & Johnson 2004, p. 6)
The vision of Panera was to make Panera Bread a nationally recognized brand name as well as becoming the dominant restaurant operator in upscale, quick-service dining. The top management believed for their vision to become a reality they must depend on being better than the guys across the street. In addition Panera wanted to offer a unique dining experience at Panera so attractive that customers are passing by other fast casual restaurants to dine at their nearest Panera Bread Company. Management further implemented this strategy by following a blueprint for attracting and retaining customers. This blueprint called, Concept Essence underpinned Panera’s strategy and embraced several themes that, taken togethe...
To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage.
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”
Kroger was also an inventor, of food products. What was born in his mother’s kitchen, of just a tangy German sauerkraut has grown into over 30 facilities that manufacture the Kroger brand. Just another example this company meeting its objective to serve and please its customer base. Kroger understood from the very beginning, the value of the customer base, which according to the text Managing Customer Relationships is simply put, is to get, keep, and grow customers and is the very objective of the Kroger brand. Mr. Kroger was a natural born leader and servant and built this concept into the very framework of the company. Every step he took, focused on this premise, and soon he built a successful model that many other merchants fervently attempted to duplicate. The modern supermarket owes it roots to this early adventure in
middle of paper ... ... Going online is an advantage for fast food chains in this highly competitive market. Through online services, international marketing objectives and goals can be achieved, with cost reduction.
Today there are no limitations to what technology can do to change the way we do Business. From online malls like(http://www.mall.com) to sites likeE-Bay technology has changed the way we do business. What we can conceive we can achieve. What is coming up next might impact our ways of doing business but the major impact, the major changes have began and what will lead now will be enhancing those changes. We have discussed many ways that technology has impacted our businesses.
The Impact of Information Technology on Individuals, Society and Organizations Information systems and information technology are important in supporting, maintaining and enriching many aspects of livings. They bring benefits to lives of individuals, operations of business and the functioning of society but there are also drawbacks associated with technology and information system. Both good and bad impacts of information system and technology to individuals, organisations and the society will be discussed in detail in the following paragraphs.
The biggest and easiest seen change that computers have had on today’s society can be seen in the workplace. Before computers became an office tool and were made available to the average employee, paperwork and sharing information in an office setting was done by many different individuals constantly filing and looking up figures. Now a computer can store large amounts of information that is readily available to virtually anyone with the click of a mouse button. One person can complete a job that in a time before computers would take many. Computers have made file cabinets and libraries almost obsolete. Businesses can share information nation or even world wide in a matter of seconds. For example, a word document file can be sent from an office in New York to an office in Los Angeles in under a minute, in the past this same information would have taken a week to be sent through the mail. Computers have changed the way that factories are run too. On an assembly line, before computers every job, no matter how easy or difficult, had to be done by an employee. Now, however, computers run machines and do most of these tasks.
Advances in technology have changed businesses dramatically, in particular the communication and information technology that are conducted in firms, which changed the appearance and pace of businesses over the past few decades. ICT in particular, has evolved a lot over the past 30 years; important information can be stored in computers rather than being in drawers enabling information to be transferred at a greater volume and speed (Guy, 2009). ICT has also expanded various forms of telecommunications and workload conducted in businesses, internet examples of this include: e-mails can be used to communicate with others...