Through assessment and analysis, it can be seen that Kudler Fine Foods has proved itself to be a savvy, creative, and up and coming customer oriented business. Kudler Foods articulates its’ business culture through it’s’ employee training programs, employee enhancement, employee cultivation as well as through its’ endless pursuit to provide customer satisfaction.
This paper will assess how changes in technology have created business opportunities for Kudler, identify the pursuit of Kudler’s generic strategy, identify tactics Kudler should implement to realize that strategy, and describe how Kudler Foods management can continuously scout the fine foods grocer industry for ideas that will allow it to update its strategy.
Technology and Business
Technological advances have made it possible for businesses and telecommunications to advance beyond the traditional scope of the telephone and hard copy files. Changes in technology have created an increasingly information-centric global economy. Information technology has been used for several decades to improve productivity and quality by automating existing processes.
The internet is an open network and provides opportunities for all businesses. Kudler Foods plans to use the internet to reach its’ customers beyond the scope of in-store sales using better information management. Changes in technology will allow Kudler to
expand globally by use of the internet. The opportunity to open doors to marketing communications and global business to business communications are now simplified and an international market of consumers would add to Kudler’s customer base. Use of the internet would also provide the opportunity for Kudler ...
... middle of paper ...
... Foods to not only become number one in the market but to become a global business entity known for outstanding integrity and customer service that can match Nordstrom.
Efraim Turban, R. Kelly Rainer, Richard E. Potter, 2003. Introduction to Information
Technology- Strategic Systems and Reorganization
Kudler Fine Foods, 2003. University of Phoenix
Kim T. Gordon. August 04, 2003
3 Marketing Tactics to Use Right Now
Michael Porter, 1980. Marketing Teacher Ltd 2000 – 2008
Generic Strategies - http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm
Yves Pigneur Ecole des HEC - Université de Lausanne Retrieved on March 3, 2008
World Bank. Retrieved on March 3, 2008 from http://www.worldbank.org/egov
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