Essay PreviewMore ↓
Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will offer cooking classes in addition to monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers as well as increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies such as establishing contracts with local producers of organic produce, creating a purchasing department, and through the use of marketing tools. The purpose of this paper is to identify the business opportunities created due to the changes in the use of technology. Additionally this paper will show the generic strategy of Kudler Fine Foods, how to implement it, and the role the management team will have in keeping Kudler Fine Foods competitive in the fine foods industry.
Changes in technology
In today’s world technology never seems to stop changing. This technology can be beneficial to Kudler Fine Foods and it can help elevate their company to the next level. Studies show that due to new technology there has been a significant improvement in profitability and an increase in the viability of companies (Turban, Rainer, & Potter, 2003). Kudler currently has a standard website that gives detailed directions to their store locations, the store hours, and provides descriptions of the various departments within the stores. Kudler also makes use of an Intranet. The company’s Intranet provides information about Kudler’s supply chain, the Kudler employee hand book, sales and marketing strategies, and past financial data. Each of Kudler’s individual stores will contain POS systems networked together and linked to one main computer system. Kudler is able to use the more technologically advanced systems to develop operations of the company as a whole, and at each individual store location.
How to Cite this Page
"Kudler Fine Foods Strategy Assignment." 123HelpMe.com. 25 Feb 2020
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Introduction Kudler Fine Foods is presented in the virtual organization portal of the University of Phoenix MBA 502 rEsource page (2008). Kudler fine foods is a specialty food store located in the San Diego metropolitan area. It is a one-stop food shop with the finest selection of very best foods and wines at reasonable prices. The shop offers wide range of products such as fresh bakery items, fresh produce, meat, seafood, condiments and packaged foods and specialty dairy products. Within five years Kudler Fine Foods company had expanded to three branches (University of Phoenix, 2008).... [tags: Business Management Analysis ]
1395 words (4 pages)
- Marketing Assignment / Kudler Fine Foods Kudler Fine Foods, owned by Kathy Kudler, is a gourmet grocery center with three locations. The stores are designed for the consumer that likes to cook gourmet meals without shopping all over town. The company sells a selection of fine foods, wines and the culinary tools necessary to prepare the finest meal. Recently the company began contracting with local growers to provide locally grown organic produce and is now making plans to expand into the catering business.... [tags: Business Marketing]
1235 words (3.5 pages)
- Marketing Assignment Kathy Kudler opened the first Kudler Fine Foods (KFF) store in 1998. After shopping for fine food ingredients, store to store, Kathy realized she could combine her love of gourmet cooking in a one-stop shopping experience with her marketing expertise to target other people’s culinary passions. Three store locations now operate in California and Kathy recently contracted with organic growers to provide her customers with locally grown organic produce, and has decided to expand KFF further by adding a catering business.... [tags: Business Marketing]
1980 words (5.7 pages)
- Regulatory Environment for Kudler Fine Foods Due to the decisions made to use local growers of organic products and start a catering service, Kudler Fine Foods has decided to close three departments for refurbishing and simultaneously lay-off workers within each department. For the focus of this paper, Kudler will be analyzed concerning any legal obligations the store may have toward the employees, supplying contractual agreements with local organic farmers, product liability, and regulatory implications.... [tags: Business Regulation ]
1724 words (4.9 pages)
- Operations Management for Kudler Fine Foods Background Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area with three locations a) La Jolla, b) Del Mar, and c) Encinitas. The stores are stocked with the best domestic and imported foodstuffs and have within each five different departments: a) bakery, b) produce, c) meat & seafood, d) condiments and packaged foods, and e) cheeses and specialty diary products. The mission for each store is stated on the company's Internet website as, "The mission is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment" (University of Phoeni... [tags: Business Management Analysis Strategy]
1730 words (4.9 pages)
- Kudler Fine Foods is a gourmet foods retailer founded in 1998 by Kathy Kudler in LaJolla, California. Kudler offers a wide variety of fine wines and gourmet cheeses, European-style baked goods, organic meats, seafood, produce, and exotic herbs and spices. Appealing to connoisseurs of gourmet foods has enabled Kudler to grow steadily, adding stores in Del Mar in 2000 and Encinitas in 2003 (Apollo Group, 2005). This report will examine Kudlers current management strategy as well as changes in technology and how this can create new opportunities for Kudler.... [tags: Kudler Fine Foods Case Study]
1591 words (4.5 pages)
- Kudler Fine Foods Overview of Management Kudler Fine Foods is an upscale specialty food store located in San Diego, California. What started out as a small endeavor has escalated into three stores throughout the San Diego metropolitan area. The three stores are located within existing shopping centers and contain the following departments: bakery and pastries, produce, meat and seafood, condiments and packaged foods and finally cheese's and specialty dairy products (Kudler Fine Foods - Home).... [tags: Kudler Fine Foods Case Study]
1757 words (5 pages)
- Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment.... [tags: Kudler Fine Foods Case Study]
1693 words (4.8 pages)
- Strategic Planning Kudler Fine Foods is committed to providing its customers with the finest selection of the very best foods and wines. Kudler has enjoyed successful growth by standing behind this commitment, but would now like to expand its services, and improve the efficiency of its operation (University of Phoenix, 2006). This requires flexible market strategies that are developed based on analysis of current internal and external forces affecting the company. Proper analysis and implementation will provide a successful strategy resulting in a sustainable competitive advantage (Gomez-Mejia & Balkin, 2002).... [tags: Kudler Fine Foods Case Study]
1552 words (4.4 pages)
- As part of its strategic growth plan to attract new customers, Kudler Fine Foods, a gourmet food shop based in southern California, has decided to contract with local organic farmers to provide fresh organic produce to its three existing stores. Owner, Kathy Kudler's incentive for this plan lays in consumer trends which is expects the organic foods industry to grow from $41.2 Billion to $62 Billion in just three years (Progressive Grocer, 2006). Success of this initiative will depend on the careful analysis of affected operations management processes, supply chain activities, and quality control systems.... [tags: Kudler Fine Foods Case Study]
1904 words (5.4 pages)
An increasing amount of people are choosing to shop online. This creates a bigger market potential by appealing to the cyber shopper. Satisfying the needs of the cyber shopper has become a necessity. Online shopping and cyber shopper population has rapidly increased due to the use of computers in more than 50% of U.S. households (Kerin, Harley, Berkowitz & Rudelius, 2006). Internet should be used as a means of incorporating online orders. This online ordering service will provide customers with the ability to order products from any location and have them delivered to his/her home for an extra charge. It would be wise to offer some kind of online coupons to encourage more online usage. Kudler must ensure that the necessary software/hardware be implemented, that they train associates to access the needed order information, and finally for marketing purposes create a system to track these orders for future use. The new system should include the usage of placing orders with most of their vendors. Using this method of ordering gives anytime access to most vendors. All these things will aid in streamlining the suppliers and vendors the store locations use. The database software will make it possible to have identical products at all three stores. This will give the purchasing department an opportunity to cash in on any bulk purchasing discounts as well as ensuring each location will carry an adequate inventory needed for each location.
Kudler’s strategy can be put into practice after they understand all competitive forces with their industry. An excellent strategy would be to institute a rewarding and long-term conditions against Potters five forces model. In order to set themselves apart from the rest of their competitors, KFF will need to incorporate ground breaking products and services their competitors do not offer. Taking this action will allow Kudler to make its niche within the industry because they are providing products and goods that the other fine foods stores do not offer. In addition, Kudler must provide a competitive pricing scale as well as create a way to provide rewards to their customers.
The above mentioned strategies fit into Porter’s aggressive forces of demarcation, cost leadership, and focus strategy (Gomez-Mejia & Balkin, 2002). The addition of a new catering service that uses organic produce is a demarcation strategy because not many other fine foods stores offer this kind of catering service. An additional method for Kudler to make a differentiation to their competitors is through the use of Internet for placing purchase orders and creating a method where customers can acquire goods online. Kudler’s management team is responsible for taking care of the cost of the products and services offered. Because higher end products are offered, Kudler may not be able to put much emphasis on the low or reduced priced goods. However, Kudler should be able to advertise and market their products in a way so their customers will not focus on price, but instead think about the benefits and advantage they receive by purchasing the product at their store. Furthermore, coupons can be generated during the sale of specialty products by using the customer purchase behavior tracking software. This system is a building block toward the launch of a customer loyalty points system where customer may get certain discounts or special coupons. This step would help to ensure that customers return and increase profitability for the company.
In conclusion, Kudler Fine Foods can establish a pathway to success by following their strategic plans. This plan includes the use of purchasing software to streamline the purchase process and take advantage of benefits as bulk purchasing discounts, information technology for their benefit by adding more software to their POS, and by incorporating an online ordering system where customers will be able to pick up their orders or have them delivered. The use of Porter’s aggressive forces strategy that focuses on cost leadership, demarcation, and focus strategy is very important to Kudler. Additionally, the management team has the responsibility of scanning the industry to ensure that Kudler is able to stay abreast of all products, services, and strategies in order to continue to be a competitive force within the fine food industry.
Gomez-Mejia, L.R., & Balkin, D. B. (2002). Management. New York: McGraw-Hill Companies.
Kerin, R. A., Hartely, S. W., Berkowitz, E. C. & Redelius, W. (2006). Marketing. 8th edition.
New York.: McGraw-Hill Companies.
Kudler Fine Foods Intranet (2007). Retrieved April 7, 2008 from University of Phoenix Web
site. Available: https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Internet/KudlerPor
Turbin, E., Rainer, R. K., & Potter, R. E. (2003). Introduction to information technology. 8th
edition. New York : Wiley