Analysis Of Krispy Kreme

Example 1: Double Hundred Dozen Krispy Kreme is a well know producer of donuts and pastries alike. They are subtle in their approach to advertising and usually use word of mouth to sell their products. However, with a not so subtle PR stunt on the 25th of September, their name and image was circulating the world of the internet. Krispy Kreme produced a “Double Hundred Dozen” box of donuts. To make these words a reality, that is 2,400 donuts in counting. I came across this image while absorbing my daily dose of the “Ifunny” app for the day. The image and the number struck me with awe, for I am a food lover and the quantity was unimaginable. Krispy Kreme had executed a very well done PR stunt through the use of the social media. The Krispy

Many individuals tend to see numbers easier than an emotion. Rather than saying they made “a large amount of donuts,” they put the number of donuts, the amount of calories, and the number of people made to carry the box into perspective. These numbers show that they are capable of completing a large task with ease and professionalism. This strategy is effective in an effort to grasp a corporate audience for their new “occasions” branch of their company. Krispy Kreme exemplifies a well planned out PR stunt in which was tangible to an audience that is broad in terms of their use of social media and specific with their use of numbers. Through these tactics the Krispy Kreme was able to share with a wide variety of large corporate and non-corporate organizations alike their ability to provide friendly but professional services. Using media as their primary guide to their audience the Krispy Kreme was able to promote their friendly company on a much wider spectrum than just the UK

The zombie culture has been flourishing throughout westernized countries. In reaction to the culture, small companies began to use this zombie image as a way to promote their products or to gain more customers outside their primary publics. Most of these advertisements are based off of artistic depictions of zombies, or witty puns; none have gone as far as Chef James Thomlison. Upon my search of the Walking Dead premiere dates and various research on anything Walking Dead, I eventually found myself at a yahoo article that was titled “Chef James Thomlinson Creates Burgers that Taste Like Human Flesh Using Cannibalism Testimonials.” Through the use of shock value and the new season 5 release of the Walking Dead, Thomlison has used these tactics as a means to circulate the name of his small business. In terms of the use of PR strategies and tactics he has executed an excellent way to get his name out but the downfall of this is that it may not have been in the way he wished it to