First off, we must look at the differences in products and what the two companies have to offer. When you look at Krispy Kreme they have 55 different kinds of doughnuts! This seems like a lot of flavors, but when compared to Dunkin Donuts Over 200 different flavors Dunkin Donuts seems to be vastly superior to that of Krispy Kreme. When looking at the menus of both companies I see that Dunkin Doughnuts has a vast amount of options compared to Krispy Kreme. On the other hand, Krispy Kreme makes doughnuts where you can see them and you can always go in when the hot light is on and get some fresh, hot doughnuts and be on your way, While Dunkin Donuts makes all of th...
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...products than I do doughnuts. The two are very different when it comes to advertising their products. One is focused more on one thing, while the other focuses on a wide array of things.
To conclude, Krispy Kreme is very traditional when it comes to making their doughnuts and the flavors that they make. Dunkin Donuts is very untraditional when is comes to their doughnuts and all of there flavors. Krispy Kreme also has a very traditional 50’s appearance and vibe, while Dunkin Donuts has a more modern look and vibe to it. The advertisements of the two are also very different from one another. While Krispy Kreme advertises doughnuts with coffee. Dunkin Donuts advertises coffee with doughnuts. The two seem to be very different when it comes to a lot of things whether it is food or appearance, but the decision is yours to make… are they really as different as they seem?
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