Krispy Kreme Or Dunkin Donuts Essay

Krispy Kreme Or Dunkin Donuts Essay

Length: 1035 words (3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The long, debated question has been asked for decades… which doughnut company reigns supreme, Krispy Kreme or Dunkin Donuts? Many people believe that Krispy Kreme is better because of it more traditional flavors and being able to get their doughnuts hot and fresh. On the other hand, many people like Dunkin Donuts because it is more modern with many different flavors to choose from and The choices of a variety of hot or iced coffees. Many people love coming into Krispy Kreme and watch their doughnuts being made right in front of them. Watching the creamy, white glaze fall over the hot doughnut is a wonderful sight for anyone that wants to sink their teeth into a fresh, sweet doughnut. However, in today’s busy times people love that they can go to Dunkin Donuts and go in and get a coffee and a doughnut of their choice for a quick, delicious breakfast that can get their day started. Another question to be asked is the amount of stores there are for each and their advertisements. Are the two companies really as different as they seem, or are they similar in ways we don’t see?
First off, we must look at the differences in products and what the two companies have to offer. When you look at Krispy Kreme they have 55 different kinds of doughnuts! This seems like a lot of flavors, but when compared to Dunkin Donuts Over 200 different flavors Dunkin Donuts seems to be vastly superior to that of Krispy Kreme. When looking at the menus of both companies I see that Dunkin Doughnuts has a vast amount of options compared to Krispy Kreme. On the other hand, Krispy Kreme makes doughnuts where you can see them and you can always go in when the hot light is on and get some fresh, hot doughnuts and be on your way, While Dunkin Donuts makes all of th...

... middle of paper ...

...products than I do doughnuts. The two are very different when it comes to advertising their products. One is focused more on one thing, while the other focuses on a wide array of things.
To conclude, Krispy Kreme is very traditional when it comes to making their doughnuts and the flavors that they make. Dunkin Donuts is very untraditional when is comes to their doughnuts and all of there flavors. Krispy Kreme also has a very traditional 50’s appearance and vibe, while Dunkin Donuts has a more modern look and vibe to it. The advertisements of the two are also very different from one another. While Krispy Kreme advertises doughnuts with coffee. Dunkin Donuts advertises coffee with doughnuts. The two seem to be very different when it comes to a lot of things whether it is food or appearance, but the decision is yours to make… are they really as different as they seem?

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Fast Food : Krispy Kreme Essay

- Since I was about four years old I had an obsession with fast food: Krispy Kreme. My obsession takes me way back I can even remember everything growing up. According to my grandmother, whenever we drove by a Krispy Kreme when I was about four, I would say the word "doughnut" seeing the big red circle sign the words saying hot Krispy Kreme doughnuts now. And that is where it all started for me and my favorite type of sweet junk food. Krispy Kreme, in particular, had an influence on me growing up....   [tags: Krispy Kreme, Dunkin' Donuts, Doughnut, Milk]

Better Essays
1068 words (3.1 pages)

Essay about Krispy Kreme 's Market Growth

- Krispy Kreme over the years have faced various problems. Included in these problems slow market growth due to shifts in consumer preference and the concern of Krispy Kreme’s fast growth which may result in market destruction of Krispy Kreme’s own position in the marketplace. Consumers on a continuous basis are choosing more healthy and nutritious options that align with their well-being. Due to this shift, many are evading doughnuts which has contributed to stagnant general progression in the doughnut industry....   [tags: Krispy Kreme, Doughnut, Dunkin' Donuts, Berliner]

Better Essays
1028 words (2.9 pages)

Krispy Kreme : New Orleans French Chef Essay example

- Krispy Kreme doughnuts have been around for approximately seventy-five years. All properly made doughnuts glazed or jelly filled are good and in my opinion they have the best glazed doughnut in the market. Their mission is to “touch and enhance lives through the joy of Krispy Kreme “( ). The vision is to “be the worldwide leader in sharing delicious tastes and creating joyful memories” ( ). Mr. Vernon Rudolph purchased a “secret yeast-raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, NC, and began selling Krispy Kreme doughnuts to local grocery stores within the co...   [tags: Krispy Kreme, Doughnut, Dunkin' Donuts]

Better Essays
2285 words (6.5 pages)

Doughnuts Are The Best Desserts And Snacks That Have Ever Been On The Planet

- Doughnuts have been one of the world’s greatest desserts and snacks that have ever been on the planet. As a matter of fact, doughnuts have become a sweet delicacy in more than just the United States. Doughnuts are small fried cakes of sweetened dough, typically formed in the shape of a small golf ball or a small ring. Doughnuts are usually deep fried from a dough made of flour and then shaped as a ball or ring. Some doughnuts have jelly or crème inserted into them to ensure the variety. Other types of batters can also be used, and various toppings and flavorings are used for different types, such as sugar, chocolate, or maple glazing....   [tags: Krispy Kreme, Doughnut, Dunkin' Donuts, Flavor]

Better Essays
925 words (2.6 pages)

What Makes A Bell? Essay

- A bell jingled as I pushed open the door, and a sweet aroma filled the store. Leaving the biting wind outside, I headed into a shop with white walls and retro tables. Knocking off the hood of my jacket, I stuffed by striped gloves into my pockets and rushed towards a panel of windows. Thick batter was mechanical molded into perfect circles and dropped onto the metal trays below. Each donut fell into boiling oil and darkens to a deep beige. The heat of the fryer lightly fogged the glass I leaned against....   [tags: Krispy Kreme, Dunkin' Donuts, Doughnut]

Better Essays
972 words (2.8 pages)

Dunkin ' Donuts : Successful World Of The Coffee Industry Essay

- In the competitive world of the coffee industry, or any industry for that matter, it is essential for companies to have a clear understanding of what they do best, and where they can be the best. Dunkin’ Donuts is well known by generations and loved by a growing number of customers around the world. It was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Back then, William had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores” (Dunkin’ Donuts, 2008)....   [tags: Coffee, Dunkin' Donuts, Coffea arabica]

Better Essays
1054 words (3 pages)

Essay on Analysis of Yummy Dunkin Donuts

- INTRODUCTION Dunkin' Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts and was founded in 1950. It all started out when the founder of Dunkin’ Donuts made an investment of $5,000 to start out a company named Industrial Luncheon Services. The company delivers snacks and meals during coffee breaks for customers living in the borders of Boston. The company was a success and William Rosenberg decided to open his very first shop that sells coffee and donuts called the “Open Kettle”....   [tags: coffee, fast food, competition]

Better Essays
2152 words (6.1 pages)

Essay about Marketing Analysis - Krispy Kreme

- Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country....   [tags: Business Marketing Analysis]

Better Essays
1615 words (4.6 pages)

Essay on Krispy Kreme

- Case Discussion Reflection 1 KKD seeks to appeal to everyone in their mission to slowly take on the fresh pastry market. Krispy Kreme is not one to limit a target of the public. According to Holland (2003), the company is equally loved by 5-year-olds and 75-year-olds alike. They are also enjoyed by whites, blacks, Asians, and Hispanics. New Englanders and Southerners love them as well as Californians and New Yorkers. Race is definitely not an issue. Only three types of people claim that they do not like Krispy Kreme: nutritionists, Dunkin’ Donuts franchisees, and compulsive liars....   [tags: essays research papers fc]

Free Essays
1689 words (4.8 pages)

Essay on Krispy Kreme

- Written Assignment Krispy Kreme Doughnuts, Inc I. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase, including a secret recipe and name, Krispy Kreme. Rudolph moved to Winston-Salem, North Carolina, where he opened his first Krispy Kreme shop. The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour....   [tags: essays research papers]

Better Essays
1985 words (5.7 pages)