Mr. Vernon Rudolph purchased a “secret yeast-raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, NC, and began selling Krispy Kreme doughnuts to local grocery stores within the community of Winston-Salem NC,” ( http://www.krispykreme.com ). The delicious aroma of doughnuts being cooked was so overwhelming that the passers-by stopped to ask if they could buy hot doughnuts because they smelled so good. Mr. Vernon Rudolph was an inspiring businessman and a visionary he had decided to cut a hole in the outside wall and started selling hot Original Glazed doughnuts directly to customers which was similar to the drive through of todays restaurants (http://www.krispykreme.com).
Their beliefs and their core values are the:
“Consumers are our lifeblood, the center of the doughnut.
There is no substitute for quality in our service to consumers.
Impeccable presentation is critical wherever Krispy Kreme is sold.
We must produce a collaborative team effort that is unexcelled.
We must cast the best possible image in all that we do.
We must never settle for "second best;" we deliver on our commitments.
We must coach our team to ever-better results”.
( http://www.krispykreme.com ).
They have had some key moments in time and they...
... middle of paper ...
...ere it comes from, is contagious. So they do what they do to help touch and enhance the lives of others through the spreading of joy, because at Krispy Kreme they know - a little joy can change the world” (http://www.krispykreme.com ).
“Good-Heartedness: At Krispy Kreme, they strive to be good-hearted. In the world today, being nice to people has become old fashioned. But at Krispy Kreme, nice is just the way they are and a little thoughtfulness can inspire some pretty great actions both in ourselves and in others” (http://www.krispykreme.com ).
“Sharing: Krispy Kreme is all about sharing- because they know that a late-night treat is better with friends. Sharing is what makes it special. And not just when it comes to doughnuts. Sharing time, resources, and even a bit of ourselves can have a tremendous impact on the lives around us” (http://www.krispykreme.com ).
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