Krispy Kreme Doughnut SWOT Analysis Essay

Krispy Kreme Doughnut SWOT Analysis Essay

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COMPANY ASSESSMENT


Company Background

In 1933, Vernon Rudolph and his uncle purchased a small doughnut shop in Paducah, Kentucky. This doughnut shop was owned by a French chef named Joe LeBeau. Chef LeBeau had a secret doughnut recipe that he included in the sale of the shop. This recipe that Vernon bought is used to make those wonderfully delicious glazed doughnuts that Krispy Kreme is known for world wide. In 1937, Vernon decided to settle down in Winston-Salem, North Carolina, and on July 13, 1937, he opened the very first Krispy Kreme Doughnuts. At first, Vernon baked his doughnuts and sold them to local grocery stores, but soon people began lining up outside of his shop so they could purchase fresh, hot, glazed doughnuts from him directly. As the years progressed, more Krispy Kreme stores opened, but something was different among them. The problem was that consistency of the doughnuts from store to store was not the same. To fix this set back, Vernon decided to build his very own mix plant where he would make all of the dry dough. This dough was then shipped to every Krispy Kreme store, so that every doughnut would be exactly the same. Vernon also had Krispy Kreme build all of its own doughnut making and glazing machinery which helped to keep the doughnuts identical from store to store. As the years passed, Krispy Kreme started to grow and expand rapidly. By 1999, Krispy Kreme was a national corporation; they had stores from New York City to Los Angeles. In 2001, Krispy Kreme went international when they opened their first store in Canada. Currently in 2014, Krispy Kreme Doughnuts has 748 stores in twenty-two different countries. Little did Rudolph Vernon know that his small investment in Paducah, Kentucky would one...


... middle of paper ...


...panies have made, so that they can penetrate the industry.


Bibliography



Works Cited

http://www.northcarolinahistory.org/encyclopedia/363/entry
http://investor.krispykreme.com/phoenix.zhtml?c=120929&p=irol-financialinfo
http://www.krispykreme.com/about-us/history
http://www.topsecretrecipes.com/Krispy-Kreme-Original-Glazed-Doughnuts-Recipe.html
http://www.krispykreme.com/menu/doughnuts
http://www.krispykreme.com/about/International
http://www.krispykreme.com/about/Our-Story
http://investor.krispykreme.com/phoenix.zhtml?c=120929&p=irol-financialinfo
http://www.dunkindonuts.com/content/dunkindonuts/en/company.html
http://www.gallup.com/poll/21859/Close-Americans-Want-Lose-Weight.aspx
http://www.pwchk.com/webmedia/doc/634593712079638863_rc_ap_products_outlook_2012.pdf
http://www.euromonitor.com/fast-food-in-the-us/report

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