Kodak Gladly Presents Ektar 100 Color Film

One fine, beautiful day there was a little boy just waking up to realize that today was his birthday. He ran out of his bedroom and jumped on his mom’s bed screaming, “Wake up Mommy, today is my birthday!” So she slowly woke up thinking about the day ahead of her and suddenly everything she thought about was ruined. She forgot to buy a camera for her son’s birthday. This was not good because the party starts in a couple hours and how is she suppose to capture one of her son’s greatest moments in his life. She had to go grab a camera; she just had to even if she was late to her son’s birthday party. She hurried to the store and the only one left was the Kodak Professional with Ektar 100 film. She wanted to go cheaper, but this was the only one left so she bought this camera with the film. She finally got back to her house and made it back just in time. The night was great and she took pictures of everything and everyone. A little while later, she developed the pictures and noticed how crisp and the fine detail of each photo. She was impressed with the camera and the film and decided to use it all the time. Kodak Professional presents their newest invention of color film, Ektar 100, it gives great detail, precise imagery, but it is mainly for the more successful photographers.

Kodak has a new color film that is suppose to make pictures come out looking their best. This advertisement is displaying a really gorgeous flower sitting next to a box of Ektar 100 color film. The flower is very precise with the great detail. The lines of the flower are displayed like someone is looking through a microscope. The cultural myth is that if someone uses Kodak's new film, then all their photos will develop just as good as the flower is disp...

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...the word "professional." To be professional or to have professional photos you have to have this film.

The mom is not a big time photographer and will not make any money off of her son’s birthday party pictures, but she was satisfied with the results and will use that camera for many more parties. The cultural myth is that every photo will turn out just as good as the flower displayed in the advertisement. Also, the word professional makes the reader compare themselves to being professional and they believe buying the film will give that satisfaction of being professional. There were a lot of weasel words located throughout this advertisement. The most frequent one was “new.” New is an empty word that does not explain what or why it is new. The audience connection is mainly for outdoor photographers and people who make a lot of money with their photography.