Key To Simplicity Essay

Key To Simplicity Essay

Length: 1178 words (3.4 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Paul Rand once said, “Simplicity is not the goal. It is the by-product of a good idea and modest expectations,” and he has undoubtedly lived up to his own words. (BrainyQuote). This simple quote has stuck with me throughout the levels of graphics courses and the growth of my own body of work as well, shaping my aesthetic and refining my expectations. Successful simplicity is extraordinarily difficult, but worth the effort in the end. Personally, in working through the graphics courses here at Northern, I finally found my niche in identity and branding, which leads to my identification with Paul Rand’s ideals and works.
In comparing and contrasting my work with Paul Rand’s, I have chosen to focus on his eight-bar version of the IBM logo from 1972 and my logo design for Fū-ZEN (pronounced as fusion), a yoga blend program. This design is actually my first work as a freelance artist for a local woman working and researching with the USOEC. She wanted a design that would be simple and sophisticated, but still convey the calm flow of yoga combining with the energy of dynamic stretches that are unique to her developing program. I feel that I have met her criterion and expectations quite well.
One of the only true physical similarities between both designs is the fact that both were created for print. Rand’s IBM logo was meant to be used in all facets of the business, from letterheads to brochures to merchandise and more. Along the same lines, I designed the Fū-ZEN logo with applications for brochures, t-shirts and posters in mind. It could also be argued that both logos undoubtedly went through many drafts and revisions to find the most successful solution. The IBM design went through at least three major redesigns from 1956 to 1972, ...

... middle of paper ...

...e public interest in the program, not to sell it to other firms.
Paul Rand’s ideals of the simplicity of form creating a successful piece have been a motivating factor over the last five years. As he says in the opening quote, simplicity is the end product of executing a good idea. This is true. Through trial and error, I can honestly say that simplicity of design is not easy—it is incredibly difficult to achieve in a successful manner.
However, I feel simplicity is integral to good design because it allows the art to speak for itself and gives a visual cue to remember a company by. In reality, a designer has less than ten seconds to gain a viewer’s attention and create a lasting impression with an identity. This is where simplicity is key to aid in giving just enough visual information to motivate a viewer into action or to create a memory store for use later.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Simplicity by William Zinnser Essay

- Simplicity by William Zinnser In William Zinnser’s essay “Simplicity” he states that “clear thinking becomes clear writing; one can’t exist without the other.” He believes that people speak more complexly then they have to and that the key to good writing and speaking is simplicity. In his argument he goes on to say that often writers are not careful enough. They know what they are trying to say but do not know how to put it down on paper. They assume that the reader will understand what they are thinking even though their writing is not obvious to others....   [tags: Simplicity, William Zinnser]

Free Essays
353 words (1 pages)

The Simplicity of Bliss Essay

- French author, journalist and philosopher, Albert Camus writes, “but what is happiness except the simple harmony between man and the life he leads.” In his book, The Geography of Bliss, Eric Weiner sets out on a journey around the globe to “places that possess, in spades, one or more of the ingredients that we consider essential to the stew of happiness: money, pleasure, spirituality, family, and chocolate, among others”. (2) According to the World Happiness database, these are the keys to the happiness of several countries he visits....   [tags: Philosophy]

Strong Essays
1405 words (4 pages)

How The Law of Simplicity Affects Technology Essay

- The contemporary key design is based on simplicity; the meaning of this is how technology, art, designs and power affect the audiences. How does technology be reliable and what makes it easier to communicate with it. How does the technology evolve with more features and yet at the same time being simplistic. John Maeda is a Japanese-American graphic designer, computer scientist and the president, Rhode School of Design. His activity is in design, technology, art and power explores how does each sector relates, combine others and makes that form into simplicity....   [tags: design, art, electronics]

Strong Essays
793 words (2.3 pages)

Simplicity and Freedom in Walden by Henry David Thoreau Essay

- In chapter two of Henry David Thoreau's Walden, entitled "Where I Lived, and What I Lived for", there are two themes that run throughout the narrative. The key theme that emerges continually is that of simplicity with the additional theme being that of freedom. Thoreau finds himself surrounded by a world that has no true freedom or simplified ways, with people committed to the world that surrounds them rather than being committed to their own true self within nature. Simplicity is defined in the Merriam-Webster online dictionary as a simple state or quality; freedom from complexity; absence of elegance and luxury; uncomplicated....   [tags: Walden, Henry David Thoreau]

Strong Essays
962 words (2.7 pages)

Key Frame Extractions and Methodologies Essay

- INTRODUCTION Moving object detection finds lot of application surveillance and traffic monitoring. There are many methods for object detection. Object detection generally involves Key-Frame extraction and Background Subtraction. Key frame extraction summarizes video by eliminating transitional frames, thus reducing computational load. Frame difference, local binary differential, wavelet based and histogram based methods are some of the methodologies used to obtain key frames. KEY FRAME EXTRACTION The frames which contain all the important information of a video shot are called the key frames of that video shot....   [tags: Video, Programming, Frames]

Strong Essays
1954 words (5.6 pages)

Essay about The Key Learning Point Of The Dep Module

- The key learning point of the DEP module is: a structured and ongoing reflection is important I had been caught up with work, and I was not taking time out to reflect. Attending the workshop, and producing my development plan, were both an opportunity for me to stand back, and have a structured reflection. They drove me, in a positive way, to question what I did and what happened, recognise the changes I needed, and most importantly search, plan and commit to activities towards my development. While doing the 1st assessment I read a lot about Ulrich, the role of HR…, I could clearly identify some gaps and how I was not fulfilling my role as a strategic partner....   [tags: Learning, Employment, Recruitment]

Strong Essays
1445 words (4.1 pages)

International Maritime Public Key Infrastructure Essay

- A. DESCRIPTION OF THE PROPOSED SOLUTION 1. International Maritime PKI description The foundation of our proposal is the development of an International Maritime Public Key Infrastructure that should act as the coordinator of the infrastructure and may be functionally under International Maritime Organization. On the other hand each maritime country should develop its own public key infrastructure that should satisfy a minimum number of the International Maritime PKI standards in order to be compatible....   [tags: authority, authentication, infrastructure]

Strong Essays
1522 words (4.3 pages)

Essay on Definition Of Semantics For Cp Abe

- Definition: Let {p1, p2, p3……………… Pn} be a set of parties. A collection A ≤ 2 {p1, p2, p3……………… Pn} If ꓯ B, C: B ∈ A and B ≤ C then C ∈ A An access structure (respectively monotonic access structure) is a collection A of non-empty subset of {p1, p2, p3……………… Pn} A≤ 2 {p1, p2, p3……………… Pn}|{0}. The set-in A are called the authorized set and the sets not in A are called the unauthorized sets.[11] Syntax for CP-ABE: CP-ABE scheme`s four algorithms are described as follow, and this ideal comes from [12]....   [tags: Cryptography, Encryption, Key, RSA]

Strong Essays
1735 words (5 pages)

Key Success Factors Within The Fast Food Industry Essay

- Key Success Factors Within the fast food industry there are three key success factors that must be considered in order to obtain a competitive advantage in a generally saturated environment. It includes: 1) differentiation, providing 2) high value and 3) convenience. 1) As the fast food industry is becoming increasingly saturated on a global scale, it is especially important for competitors to differentiate in order to avoid directly competing with industry leaders such as McDonald’s. Many competitors such as Burger King and Wendy’s have traditionally competed directly with McDonald’s by offering similar product offerings and price-points....   [tags: Fast food restaurant, Hamburger, Fast food]

Strong Essays
1194 words (3.4 pages)

Essay about Key Features of the Design Argument for the Existence of God

- Key Features of the Design Argument for the Existence of God Design arguments seek to move from facts about the world to the existence of God. As such they are inductive, a posteriori arguments. The Design argument is actually a broad title under which a number of arguments fall. Swinburne in his book 'The Existence of God' suggests three different groupings of these arguments. There are Teleological arguments which argue from what is seen as a general pattern of order in the Universe....   [tags: Papers]

Strong Essays
1385 words (4 pages)