Key Terms for Public Relations

582 Words2 Pages
bulb-icon

Recommended: essay on effectiveness of advertisement

PROMOTION
Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.
PROMOTION STRATEGY
The pull strategy will be used to promote this product. This means that a lot of emphasis will be placed on consumer advertising and this will be done in order to attract final consumers to purchase the product. This strategy will also serve as an efficient way to increase consumer demand for the product.
With reference to the promotion tool to use, we decided to use advertising and public relations.
ADVERTISING
This is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor often known as the advertiser. The reason for selecting...

Show More
Related

  • Waitrose: The Marketing Mix

    627 Words  | 2 Pages

    Promotion - This is activities that communicate to the target market of the product, and convinces them to purchase.

    Read More

  • The Graingoat Marketing Strategy

    490 Words  | 1 Pages

    As a part of the marketing mix, promotion is the method, or combination of methods used to convey the value of the product to consumers. Below are the four of the common forms of promotion and how GrainGoat could potentially utilize each. • Advertising: Some forms of advertising are already being utilized. These efforts are best directed towards farm specific publications and websites. • Personal Selling: This is currently being done at great lengths and will continue to be most effective in the early stages of the GrainGoat.

    Read More

  • Analysis Of Nike

    643 Words  | 2 Pages

    Marketing mix is a business tool used in marketing and by marketers. It is often associated with the four P’S that are price, product, place and promotion. As we know, promotion is one of the four P’S. What we understand about promotion? Promotion is defined of all the methods of communication that a marketer may use to provide information to different parties about the product. Besides that, promotion comprises elements such as advertising, public relations, sales organization and sales promotion. Apart from this, promotion is also known as communication. We cannot deny that promotion decisions are those related to communicating and selling to potential consumers. After a long discussion among all of our group’s members, we would like to select an existing product that is Nike (Sport Wear) to do a marketing situation analysis report.

    Read More

  • The Marketing Mix Of Apple's Marketing Mix

    1132 Words  | 3 Pages

    This is an impressive number that will help increase the popularity and visibility of Apple computers and their mobile devices in the area. Promotion Promotion of a product or service is done through any kind of communication to draw attention to it. Company’s promote its product or service to draw in new customers. The main aim of a promotion is to remind customers of a product they may have forgotten about, informing them about a product they haven’t heard of, or persuading customers to purchase a product.

    Read More

  • Mcdonald's Marketing Strategy Essay

    3606 Words  | 8 Pages

    Definition of promotion: Promotion is an act in which marketers introduce their new products and make them popular in market. By selling those on offer like for less price or two pieces of that product for one price. Promotion plays very important role to increase the profit. By promotion, customers are come to know about the value and benefit of the product.

    Read More

  • Essay On Promotional Mix

    770 Words  | 2 Pages

    There are various tools and elements available for promotion. These are adopted by firms to carry on its promotional activities. The marketer generally chooses a combination of these promotional tools. The main aspects of a Promotional Mix are as follows

    Read More

  • Analysis And Analysis Of Detttol's Advertising Campaign

    1890 Words  | 4 Pages

    An advertising campaign is a term used to refer to the course of action undertaken to promote a good or a service. There are two main ways which an organization could use to promote its goods and services. These ways are: prints and graphic art media and electronic media. Prints and graphic art media are broken down into brochures, posters, and packaging, business cards, newspapers and magazine. On the other hand, electronic media consists of television, radio, the internet, social media and cell phones. Other methods could include promotional gifts, networking and community involvement (Info Entrepreneurs, 2015).

    Read More

  • Kate Spade Benefits

    1292 Words  | 3 Pages

    All of the promotional advertisements are seen as fun and colorful, the consumers will with have a positive attitude to buy the products and the amount of sales is a huge benefit to

    Read More

  • Jet Blue Marketing Mix

    714 Words  | 2 Pages

    When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.

    Read More

  • Compare And Contrast 4ps And Value Approaches To Marketing

    722 Words  | 2 Pages

    Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.

    Read More

  • Applying the 4P´s of Marketing Mix to GoPro

    869 Words  | 2 Pages

    · Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently

    Read More

  • Marketing Manipulation And Manipulation

    3173 Words  | 7 Pages

    In this project, authors will focus on one of the main components of marketing, which is advertising. According to dictionary: “Advertising is the act or practice of calling public attention to one’s product, service, need, etc., especially

    Read More

  • Functions Of Public Relations

    1082 Words  | 3 Pages

    Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.

    Read More

  • The Positive and Negative Effects of Advertising on Consumer Behavior

    1661 Words  | 4 Pages

    According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...

    Read More

  • The Role of Advertising in Business

    1792 Words  | 4 Pages

    Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.

    Read More

More about Key Terms for Public Relations

Open Document