Key Strengths
Number of Dealers
Amazing Cars has the following strengths in Period 4. Amazing Cars still has the largest number of dealers with 480. The other firms have the following: Firm B 294, Firm C 350, Firm D 432, and Firm E 395. Firm A did not add any extra number of dealers and neither did the competitors so that may Amazing Cars be at top of the game.
2. Alfa Sales
Amazing Cars started with Alpha sales of 353 thousand units and is currently at 440 thousands units. This is an increase of 87 thousand units. The increased in unit sales was thanks to the major upgrade to Alpha. We changed the style from 1 to 2 as our consumer segments want a car with a style of minimum 2.
3. Retained Earnings
Firms A’s retained earnings have increased from $2,070 millions to $6,121
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Firm A has one of the lowest investments in training with $40 million.Firm C invests $70 million in training and Firm E invests $50 million which puts us behind the game. Amazing Cars has this as a weakness as the Firm hasn’t taken the risk of investing more on training. The firm only invested $10 million in Period 1.
2. Dealer Rating
Firm A has the lowest dealer rating with 62 in comparison with the other firms. Firm E has the highest dealer rating with 74, both Firm B and C have 68, and Firm D 65. This weakness was created due to the lack of investment from Firm A in training. As mentioned earlier, Amazing Cars has only invested 10 million in period in comparison to the other firms
3. Market Share
Amazing Car started with a Market share of 24.8% but now it dropped to 19.9% which puts us in the third place. The two firms with the highest market share are Firm D with 26.3% and Firm E with 24.7%. Firm C has 18.2% and lastly, firm B 10.8%. This weakness was created because we have lost market with Alec. Over the periods, the firm has only invested $10 million in advertising and
GM should continue to use its technological advantages to create innovative automobiles, but do so cautiously. GM should follow the direction of today’s environmentally conscious consumers who want less expensive, economical automobiles. GM should primarily utilize a cooperative game-theory approach in its sales and marketing strategies in order to stay in sync with the current automotive industry needs.
The day that nascar was officially formed was February 21, 1948. However, long before that bootleggers from the south would soup up their cars. They did that because alcohol was banned and they wanted to be able to consume and produce alcoholic products without getting caught by the law. Therefore, they made their cars faster than the police. A marketing activity is a way that a company builds brand awareness. For example, a few marketing activity that nascar utilizes is their website and their apparel they sell. Their website offers a way for the fans to become more informed when nascar events will take place and where. fan apparel helps nascar when fan buys a certain shirt or object it allows their sponsor to be advertised more around the country. In nascar 63% of its fans
In 2007, Harley Davidson was the world’s most profitable motorcycle company. They had just released great earnings and committed to achieve earnings per share growth of 11-17% for each of the next three years. Their CEO of 37 years, James Ziemer, knew this would be an extremely difficult task seeing Harley’s domestic market share recently top off at just under 50%. The domestic market was where Harley’s achieved the most growth over the past 20 years and with it leveling off, where was Harley going to get the 11-17% was the million dollar question.
In the beginning, we choose the Workhorse to become our first target market, and the Traveler has been our second target market. However, we didn’t get a successful sale at the beginning since our brand does not meet the needs of Workhorse and we had a very poor rating of our advertising for our target market even though we have a cheapest price in market. After a few quarters, we try to modify our brand and we find the Traveler may has high demand of our brand since we design a new brand for them, so we change the Traveler to be the first target market and the Workhorse move to second.
Achieving world class business performance is a major challenge in today’s society. Manufacturing companies continue to face increased competition and globalization from its competitors. (1, p. 148). The automotive industry is one of the most volatile manufacturing industries that we have, which was evident in the 2008 – 2010 automotive industry crisis. (2) This global financial downturn served notice to the American automotive manufactures to raise the bar, in order to achieve word class business performance. General Motors, one of the country’s largest automotive manufactures, had to receive a government bailout to survive. During this time many with the corporation asked themselves, if we were a world class business, would we be facing this pending crisis. The answer was a resounding “NO”. General Motors has come out of bankruptcy and is focused on being a world-class business organization.
Rocketrip Provides Excellent Travel Budget Solutions Business trips can be highly expensive if the employees and the management of the company do not have an effective travel plan. Additionally, the market may fluctuate and increase the cost of traveling for employees to the seminars or other official trips. These factors may increase the expenditure of the firm which can lower the annual profits. Rocketrip provides a real-time budget and a plan that helps in cutting the travel costs. Rocketrip is a great company headquartered in New York City in the USA that assists firms and employees on how to save on business travels efficiently.
Zipcar is affected by its internal strengths and weaknesses with respect to competitors and is presented with opportunities and threats from its macro environment. By understanding these various factors, an organization may successfully thrive in the business environment at large. The following analysis of Keegan’s article “The Best New Idea in Business” provides a SWOT analysis of Zipcar, which illustrated the factors affecting the firm’s rapid growth.
We can analyze whether Ducati should enter the Cruise market of Harley Davidson or not by doing a SWOT analysis and the benefits Ducati will be able to attain financially in the new market.
Business has been doing good with an emphasis of selling new cars as the principal business of the dealership
The American auto industry is in a crisis, their vehicles are not in demand and they need government bailouts to keep their businesses afloat. American vehicles are not on demand because people want fuel-efficient, the car companies that are not at the point of bankruptcy, longer lasting vehicles, and hybrid cars. The American car companies are at a point of bankruptcy and people don’t want to buy cars from a company that may not be there in a couple of months. The foreign car companies are doing well and they much more dependable now that we are in an economic crisis. American cars are not fuel-efficient, not as long lasting, and don’t make many hybrids, so this affects their business negatively. I got some ideas that will make American car companies be on top of the industry again.
The firm expands its business globally in various regions to develop their business wherein the exposure depends on the size of the firm, country and industry affiliation. The industries are significantly exposed to exchange rate movements and trade by the share of imports and exports. Exports help in increase in the annual revenue by shipping the products from one country to other and when importing the products from other countries the country has to pay the import duty which includes the cost, insurance and freight (CIF) and taxes.
As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
BMW- differentiation strategy, high price, breadth of product line is moderate, known for their cars being in the shop constantly and high maintenance bills.
test whatever it's a bad effect or not. So when it used on humans, we