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Hewlett-packard case study
Apple value chain analysis
Apple inc.: managing a global supply chainfraser p. johnson, ken mark
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The new chief executive officer, Tim Cook, excelled, earning him the trust of Steve Jobs that in the world of procurement, manufacturing, and logistics. From proposal to retail store, Apple has constructed a closed ecosystem where it controls over every part of the supply chain. Due to its volume—and its occasional callousness—Apple receive huge discounts on spare parts, capacity of manufacturing, and air consignment.
According to the Mike Fawkes, Former supply-chain chief at Hewlett Packard (HPQ), For Apple expertise in operations is a huge asset as same as expertise of innovation of product or a marketing strategy. After the speculation with The Vantage point Capital partners, they bring operational structure of Apple to the new heights.
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During that period, transportation of products would be from sea routes, cheapest option from air freight. At Christmas on the following year, to ensure company’s new product lustrous blue iMacs to be widely available, jobs paid $50 million to buy all holiday air freight space according to the John Martin a Logistic Executive. Apple works on a restricted product line, attract both hip halo and huge volume for the product in the market. They aim to provide consumer the product that actually they doesn’t know they need yet. Elaborating that they make components before the competition will be occurred, when actual the competition prevails in the market, Apple itself earlier seize the customers, it’s a riskier strategic operations followed by the Apple, if company were not excellent in anticipating the market needs. To make supply chain, Apple can monitor sales on retail store by the hour if it …show more content…
Having complete agreements to form an agriculture joint venture named as , Noble Agri Limited (“Noble Agri”).it became an international origination platform for COFCO, creating full integrated supply chain, downstream handling and capabilities of distribution consistentency with the COFCO strategy. According to the Chairman of COFCO, Frank Ning, The value and significant energy created by the strategic investors creating incremental trade volumes from COFCO. Noble Agri’s management system of supply chains and logistics, origination capabilities complements its logistics, distribution and processing systems network in China.
As the wording of Yusuf Alireza , Noble group CEO, Cofco and Noble Agri Ltd. are dedicated for the unremitting triumph and growth ,the vision of company is to bringing the company into a leading global agricultural firm with the sharing the vision with the stakeholders. As one of the fastest growing economies, China has devoted herself into the economic globalisation process. And economic globalisation has brought several opportunities to China¡¯s market. First, foreign capital
Apple Computer Inc designs, manufactures, and markets personal computers and related personal computing and communication solutions. The return of Steve Jobs, the companies founder, as CEO has pulled the company’s stock price up 775-percent through his launch of innovative products such as the iMac computer line. On January 5, 2000, Jobs announced that he was dropping interim from his CEO title and taking the job full-time. With this news and Apple’s new products such as the iBook, a portable pc and Quick TV, an internet television access feature, Apple Computer is headed for success and is sure to increase their share in the computer market.
In 1978, China was positioned 32nd on the planet in export volume, yet it had multiplied its reality exchange and got thirteenth biggest exporter in 1989. Between 1978 and 1990, the normal yearly rate of exchange extension was over 15 percent,[11] and a high rate of development proceeded for the one decade from now. In 1978 its exported on the in the world of the overall industry was insignificant, in 1998 regardless it had short of what 2%, however by 2010, it had a world piece of the overall industry of 10.4% as stated by the World Trade Organization (WTO), with stock fare offers of more than $1.5 trillion, the most astounding in the world.
Cutting costs by competitors is the most logical way for competitors to be more competitive in the market. By cutting costs, there are more profits to be made and to gain market share by offering lower cost substitute products. The industry is flooded by competition, but no other competitor of Apple really focuses on creating great technical upport or brand loyalty. (Elliot, 2014)Apple’s primary focus is to develop innovative products and create a unique product that consumers can depend on the being the most highly anticipated technological device while offering great service and support for these new products. Apple uses business model innovation which introduces new products that are compatible with each other such as iTunes and the iPhone or ipod. This has proven to be a very effective business model and competitors are trying to replicate the same model to their advantage. (Jakab, 2015) By being an innovator and first mover on this type of technology, it gave Apple the competitive advantage in the market. In order for competitors to be more effective in the industry, they must attempt to gain customer loyalty and offer a simliar business strategy to that of Apple if they are to be the industry
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
2: Finkle, Todd A., and Michael L. Mallin. "Steve Jobs and Apple, Inc." Journal of the International Academy for Case Studies 16.8 (2010): 49+. General OneFile. Web. 19 Oct. 2011.
Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation
Apple can adopt the strategy to portray a picture of a not so conducive less profitable market, which could discourage new entrants from picking that path as they will be demotivated by the low return on investment resulting from low profitability levels. In order for apple to create a niche for t numerous products, it needs to adopt and implement such bold strategies of defense to protect their interests and continue to be profitable and successful (Ideavist, 2011). Entry of a new company into the technology sector would spell doom for most companies already struggling for market share as better priced and reliable products could imply consumers would shift their preference to the new entrant leading to a negative volume of sales stir for most already established companies. Another strategy that could be employed as part of Apple’s defense could be the pre-entry strategies that make it even harder for new entrants to compete and enter into the sector and this involve continuous improvement for their products, covering
Apple Inc. is one of the world’s most successful companies when it comes to supply chain management. In its early years the company struggled forecasting demand and managing inventory causing many issues in supply chain including stock-outs. As years went on Apple began investing heavily in their supply chain, controlling many aspects such as overseas production, assembly and logistics. While Apple still faces some challenges including things such as technology, competition, global market share, and leadership, it is still ranked as a master company in supply chain according to Gartner Inc, making a great company to invest in.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Marketing strategies are based on the 4 P’s or Product, Price, Promotion and Place or Distribution Channel. This section will briefly look into the Product and Pricing strategy of Apple and will illustrate various factors how it has been capable of sustaining competitive advantages in times of extreme competition.
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
Coolcargo and Frito-Lay implemented technical solutions for agricultural-products transportation following customers’ requirements. Coolcargo developed a transport-system for maintain fresh asparagus at controlled temperature from production site in Thailand to final destination in UK (UOL, 2013). Frito-Lay developed a global agile supply-chain for manufacturing and distributing salty-snacks to end-customers that allows processing agricultural-products in less than 24 hours for flavor guarantee (PepsiCo, 2013).
Apple Inc is functional departmentalisation. There are 15 departments responsible for specific tasks. These departments are finance, legal, software engineering, marketing, retail and online stores, hardware engineering, industrial design and human interface, internet so...
These products, built upon incredible foresight and attention to detail, carried tremendous customer loyalty and high margins. Apple management must bridge the perceived innovation gap with some sort of product breakthrough. Otherwise, it is reasonable for the company to accept lower Street expectations built upon the premise that while the company remains an exceptional production, distribution and branded business, the days of unparalleled enterprising innovation and leadership may be ebbing. The best things to do, by Cook, would be to have a VP that replace the innovation brought by Jobs and be in charge only on innovation.
Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to the general market, revolutionizing the computer market. In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008). SWOT Analysis of Apple, Inc. Strengths (Competitive Advantage)