Keurig 's One Coffee Machine Industry Essay

Keurig 's One Coffee Machine Industry Essay

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Keurig’s Three-In-One Coffee Machine
Keurig is a common household name in this generation. In a world where people depend on coffee for survival, Keurig is there to supply everyone with expert coffee machines. As many people know, Keurig specializes in coffee makers and accessories. For my product innovation, I chose to make a product line extension from their coffee making sector. My new and improved coffee maker will be equipped with the abilities to roast raw coffee beans, grind them up, and brew them into a delicious cup of coffee. Currently Keurig does not offer a machine that roasts beans, grinds them, and brews them all in the same machine. This product would be something new that the company has never offered before. In regards to the coffee machine industry, there would only be one competitor for this new product by Keurig, Bonaverde. Bonaverde is the only company that currently offers a machine that combines roasting, grinding and brewing all in one machine. Despite this competition, the new three-in-one brewer from Keurig will offer new benefits for its customers. The Keurig machine will have a sleek, stylish design that anyone would love to have in their kitchen. This machine will also be able to roast and grind the beans faster than any other machine. The market for coffee machines that involve roasting beans is still quite new, so there is much potential in this market.
Keurig’s current product mix has much depth but very little width. Keurig doesn’t offer many products that don’t correspond to the Keurig coffee machines. Keurig is a company that specializes in coffee brewers and their accessories. A few of Keurig’s coffee machines that they offer are the K55, K575, Keurig platinum, and a variety of Single-Serve K c...


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... product in between these two categories, the learning won’t be too different than previous coffee machines, but it will take time for consumers to learn how to roast the beans and grind the beans to their desired taste. I believe with detailed instructions and a detailed video outlining how to operate the machine will be enough for consumers to learn how to run the coffee brewer.
The three-in-one Keurig roasting, grinding, and brewing machine will be a great addition to the company. It’s innovated design and improved brewing process distinguishes this coffee machine from their competitors. This machine will be one of a kind for the Keurig company and with its reduced price, it will encourage their customers to try something new. It is intended for this product to be a shopping product that the consumers value and make careful decisions upon purchasing the product.

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