The Keurig Green Mountain Coffee Company Essay

The Keurig Green Mountain Coffee Company Essay

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The Keurig Green Mountain Coffee Company is a leader in specialty coffee, coffee maker, teas and other beverages. They have provided the means for brewing a single cup of coffee from the comfort of your home or workplace. The Keurig green Mountain Coffee Company focuses on the consumer and improving their coffee experience. As a company, they are emphasizing the importance of social responsibility. They claim that 85% of the waste from coffee is diverted from landfills and that their company has provided 57k total hours of volunteering. They currently offer 14 appliances for brewing beverages, over 500 varieties of beverages, and use 75 Brands in the Keurig system. In 2014 they had $4.7 Billion in net sales totaling $596 Million in net income. In 2014 the company began entering the global market. In less than one year they were able to penetrate the UK and Canada markets. (Keurig Green Mountain, 2015)
The Keurig Product that I will be focusing on are the brewing systems. The supporting product of the Keurig brewers are called K-cups; which are small plastic cups, lined with filt...

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