KFC’s establishment as a franchising company enabled rapid growth and globalization. In 1952, Colonel Sanders started to seek out prospective franchisees about his “Original Recipe” for Kentucky fried chicken, and by 1963 there were over 300 franchises with overall profits of $500 million (Krug, 2001, p. 420). Kentucky Fried Chicken also systemically hired old workers through their “The Colonel’s Tradition” Program which offered older workers part-time managerial positions with various fringe benefits and a reasonable salary (DeMicco and Reid, 1988, p. 57). In 1986, KFC was sold to PepsiCo which drastically changed KFC’s relaxed culture due to the Colonel’s desire to provide for his employees to a culture based on competition and performance (Krug, 2001, p. 421-422). By 1998, KFC had saturated the American market and started to focus on international expansion with 50% of its restaurants located abroad (Krug, 2001, p. 426-428). By allowing franchisees to ow...
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