In the new global economy, with the improved information technology, and the increased competition, a study by Levy (2007) shows that, many companies have attempted to recognize and implement lean production (LP) systems, established by Toyota, that involve goals such as just-in-time (JIT) delivery, low inventories, zero defects, flexible production in small batches and close practical cooperation with suppliers. Therefore, this paper will present how Kellogg’s has been able to manage its lean production in a very efficient way to create long term value products and competitive advantage.
In brief, Kellogg’s is the world’s leading breakfast cereal manufacturer (The Times 100, 2010). Kellogg’s has manufacturing plants in the UK, Canada, Australia, Latin America and Asia (The Times 100, 2010), thus Levy (2007) settles Kellogg’s must have established an international supply chain as a response to the globalisation in which needs to act responsibly. Furthermore, this essay will also demonstrate Kellogg’s lean production system, and how exploits that. Interestingly, Krajewski et al. (2009) has drawn attention to the fact that lean production is an operations system, which assists to exploit the value of the company, in this case, Kellogg’s activities by eliminating waste. Referencing to Paton et al. (2011) agrees lean production is based on a series of practices which mostly seen at Kellogg’s as a management approach, namely; just in time (JIT) which will be included in this essay. The rationale behind the choice is, The Times 100 (2010) highlights; Kellogg’s lean production enables the rearrangement of processes and removes waste. As it is known that in the supply chain, there are parts where waste can be found (Paton et...
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...reduce cost to the business, customers and the environment. Lean production system can be seen really great operations strategy for Kellogg’s, however, the management need to look for methods, which enables the employees to understand the system better, therefore resistance can be avoided. In order employees to be motivated, there is a need for training before their work as well as involve them in the implementation procedure. Consequently, Kellogg’s would be more successful if the company carries out this program.
Levy (2007)The Times 100, 2010Krajewski et al. (2009Paton et al. (2011)Marodin and Saurin (2013, para.3)Narmadha, et al. (2010Ramarapu, Mehra, and Frolick (1995Marodin and Saurin (2013Kellogg’s (2011Shah and Ward (2007Petterson (2009)King and Lenox (2001Waring, 2003 Saurin et al. (2013Shah et al. (2007Saurin et al (2013McGraw-Hill, (2002
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