Swot Analysis Of Kellogg's

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Recommended: sustainable supply chain management

Supply Chain Management: The business supply chain of any product involves many stages which begins initially from the manufacturing of the product (development) to the eventual delivery of the final product to the customer. Kellogg’s ensures that at each and every level of its supply chain is environmentally responsible and friendly to the welfare of society. Certain processes are taken in its supply chain to guarantee that the product manufactured is made available to its final consumer. A crucial objective for the company is to get the best available resources and make sure that the product is of standard quality (quality assurance & control). Extra care is required in maintaining the supply chain for businesses that …show more content…

Kellogg 's tailors their production choices based on consumer requirements which is obtained through adequate research. Its focus on cost-effective systems supports its goal to stay within and above its competition in the food industry. It works with retailers to improve the awareness, promotion and consumer appeal of its products. This encourages brand loyalty for its products. Usually, businesses tend to keep inventory levels high so as to effectively meet uncertain and quick changing demands of its customers. However, keeping high inventory always proves costly for them. Thus to reduce warehousing or storage costs, these companies hold limited stocks of products just enough to meet fluctuating consumer …show more content…

Just-In-Time means that just enough products are made to fulfill orders and limited stock is kept. Kellogg’s regularly evaluates its production methods to ensure that they give the required outcomes and that waste is reduced; a form of risk assessment. This consequently aids overall profitability by lowering overheads and unit costs. With these reduced, competitiveness is encouraged. Thus, it is important that Kellogg 's gets the right mix of processes at each stage of the supply chain. Late deliveries or the failure to deliver due to a lack of products may force retailers to buy from substitute competitors to reach supply. Furthermore, Kellogg’s also aims to reduce lead time to preempt uncertain customer demands and control excessive

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