The first reason that junk food advertisements should be banned during children’s programmes is that they might lead to childhood obesity which is considered to be linked with the amount of commercials watched. This fact could be illustrated by the noticeable increase in the rate of overweight children which was 13% of those aged 6-10 and 14% of aged 12-19 during the last thirty years which obviously have faced a significant increase in the commercials rate (ScienceDaily, 2008). Since most of the advertised products are high-fat and high-sugar, the consumption of this food is likely to result in obesity. Many people believe that banning these commercial would cut the rate of this overweight children. Moreover, a new study conducted by the National Bureau of Economic Research states that banning fast food advertisements i...
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... the main victim of these commercials. If government did not act toward this issue by prohibiting this way of marketing, children would face many problems especially in the following years. In addition, these advertisements would affect several aspects in children’s life such as health, habits and relationships within the families. Moreover, commercials might also result in changing the value that children gain during their first years. An extreme banning is believed to improve the general health of children. It is also considered a way of encouraging young people to eat healthy food and to help them in distinguishing between commercials message and other programmes. Recent statistics show many alarming rate associated to this problem. For this reason, officials should ban these advertisements and take into account the health and the future of the children.
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