Jet2 is a mainly internet-based airline company which flies from six UK based airports to over 30 various locations around Europe. Jet2 places its emphasis on low costs, safety and reliability to ensure a satisfied customer base and therefore with the aim of increasing its potential revenue. The company, Jet2, have many strengths to its name. One such asset is, as mentioned above, the six UK based airports from which it flies from. These six locations, Belfast International, Newcastle, Leeds/Bradford, Manchester Blackpool and (from 3 April this year) Edinburgh, are very well spread throughout the UK. Being a UK based firm, it is important for a firm like Jet2 to have locations throughout the UK, so that potential customers can use their services, and this is possible due to the accessibility of each of their base airports. Due to the increased use of the internet, it is becoming more and more easier to book online. This allows customers to book flights easier and increase Jet2’s revenue. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. It is believed that over 97% of Jet2’s customers book online, which further highlights Jet2’s emphasis on online bookings. (Source:http:www.jet2.com/faqsection) There have been reports which suggest the number of travel agents has increased steadily for the past 40 years. (Source: Vocational Learning; See Resources Section below) This has also coincided with the steady increase of package holidays. Jet2, being a low cost operator, has close links to the main four travel agents which organise these tour packages; Thomson Holidays, Thomas Cook, First Choice and My Travel. This benefits Jet2 as people... ... middle of paper ... ...te accessed: 7/3/06 Jet2 Jet2’shome website. From here, bookings can be made, and timetables can be viewed. From this, I obtained the company’s mission statement, background information of the company and the company’s aims for the future. http://www.jet2.com Date accessed: 7/3/06 Ryanair This was used to compare companies in the same market segment. http://www.ryanair.com Date accessed 10/3/06 The Info Shop This report highlights aircraft capacities and potential increases and restructuring in the future. http://www.the-infoshop.com/study/fs36221-aircraft-capacity.html Date accessed 12/03/06 Vocational Learning This website links to a report on the increasing number of travel agents within the past number of years. http://www.vocationallearning.org.uk/teachers/subjectspecific/supportpacks0405/pdf/tour_resources_e.pdf Date accessed 8/3/06
The Specialist Travel Advisors are individuals who assist with the actual travel booking. They are usually well versed in travel throughout the world, have a passion for the industry and experience in customer service. Group Leaders are the individuals who run and organize the travel excursions. The leaders can be local to the destination and have a passion for showing their country or have a wide experience with travel guiding. Lastly, there are positions in relation to the industry sales team, which are individuals who are “passionate about travel, skilled at making sales and have great attention to detail” (Intrepid Group,
As the world’s largest travel agency, American Express offers travel and related consulting services to individuals and corporations around the globe. In fact, American Express Travel Related Services is the largest part of their business and generates around half of the Company's profits. AXI has proved a successful, readily adaptable corporation for over 150 years. In 2000, AXI was organized around three segments: Travel Related Services, Financial Advisors, and the American Express Bank. This case analysis focuses on the Travel Related Services segment.
EasyJet’s provision of low cost flights and it basis of “the earlier you book the ticket, the less you pay“ gives it opportunity to target its customers. EasyJet also provides a number of aircrafts in various airports thus easily accessibility of their services; this acts as it drivers in the market control and competitive advantage. It also has the advantage of providing other services such as car hiring, internet services and restaurants (Saleem, 2010). The ‘Europe by easy jet’ established a resounding brand positioning that is effective across all the main markets and enhanced visits to easyJet.com. EasyJet targets the consumers through various channels that help them to reduce marketing cost per sales. In 2001, EasyJet launched ‘easy Jet mobile app” which was downloaded by over six million people which accounted for 5% of overall sales. Mobile boarding cards are available through the app and make it easy for cust...
Use of technology and automated processes to reduce reservation, ticketing and customer services costs. Paperless cockpits, use of e-manuals, electronic ticketing, owning its own in-flight entertainment provider, automated baggage handling are some of the examples where Jet Blue’s use of technology has lowered operating costs.
This report will then demonstrate how supply of outbound tourism packages will change as a consequence of change in its the demand of other products that travel agency can provide and profit expectation. As is discussed above, when the demand for overseas tourism package is low, people tend to travel domestically as an alternative, therefore the demand for domestic packages will rise. As a respond to that, travel agencies tend to redeploy their resources from outbound tourism to focus on the domestic travel product, hence the supply of outbound products will drop (Tribe, 2011). Conversely, when the exchange rate is favourable for Australian international travel, indicating a promising sales volume, firms have higher profit expectation in this segment and thus tend to provide more overseas destinations for their customer to
To apply and the all ‘ rules of game‘of an business we taking an aviation company known as “Jet Airways” before we get into, here are some intro points about this company.
Travel Today will express through brochures, pictures and promotional material through the media the quality of the vacation packages offered. The clientele being targeted are individuals looking for an exceptional and exciting one-of-a-kind vacation experience one filled with luxuries and top notch service. Travel Today listens to the traveler in order to custom tailor your travel requirements to fit your needs.
With regard to product, JetBlue is cornering the marketplace with its productivity, in-flight features, and customer service. Due to the fact that the company only purchases new planes of a single type, maintenance downtime is reduced and it is able to keep its planes in the air. In fact, JetBlue maintains the highest in-air average in the industry. Additionally, JetBlue employs an "operational recovery tool" technology that allows planners to minimize flight cancellations and delays. On board, JetBlue prides itself on treating all customers as equals and providing more comfort than other airlines.
The first initiative that they were able to gain in competitive advantage was the reduction of costs. They have been able to use an online system where consumers can reserve tickets avoiding which avoids using travel agents. Having this systems reduces costs for the company as well because they do not have to hire nearly as many as employees. Along with buying tickets, JetBlue has been able to use other systems to reduce costs which helps them with the maintenance of their planes and organizing information that involves every aspect of their business ranging from their planes to their employees and consumers. The second initiative that JetBlue uses is the creating of new services. By creating their new online services and systems they are able to gain competitive advantage because it allows easier and less expensive accessibility to their services. Not only have they created new services but they are able to differentiate these services from their competitors because of the easiness and quality of the services that they do provide. They not only focus on making their services the best but also the highest level of customer service that they can offer which other airlines struggle to do. Other competitors have realized that JetBlue is beating them in many aspects in the business that they have needed to adjust what they are doing to catch up. Even with the jumps in technology use with the other companies, JetBlue has still been able to enhance their services to continue to gain competitive
The target market of JetBlue airlines is customers who along with low cost seek services. The services provided by JetBlue included in-flight entertainment, TV on every seat, satellite radio, extra leg room, free unlimited snacks, and leather seats. The target market of JetBlue is also the leisure traveler, the low cost ticket seeking traveler, and the cost conscious business traveler. JetBlue has actually, posed a threat to the other low cost airlines like the Southwest Airlines.
· Stansted airport, owned by BAA, is one of the most rapidly growing airports i...
...d these needs. But the customer preference keeps changing and for example the customers might expect to have internet connection during the flight in order to finish their work related tasks. By having a customer study group constantly analyzing the customer needs and modifying the operating procedures to match with the needs, JetBlue can align itself to the external environment effectively. During the initial stages, all the employees were happy and identified themselves with the company culture since it was a nice challenge and fun to start from scratch and build a new airline during tough times. By effectively promoting team work and managing the employees in small teams, JetBlue can instill the small company thinking in the employees and continue to create a positive environment for the employees.
According to Leiper “Transportation is the only link between the tourist-generating region and destination region”[2]So, transportation was a more interesting sector to discuss in the report but I tried to find a company which is related with all these main sub-sectors discussed above in the report. I have decided to look in the U.K market for such company because “Tourism is one of the largest industries in U.K, worth approximately 75.9 £ Billion to the U.K economy in 2002 and supporting around 2.1 million jobs.” [3] During my research on internet I found many companies offering services in the tourism of U.K but I have decided to choose “Simply Travel” because of its variety of services offering related with the accommodation, transportation and attractions.
Guests can make bookings through a combination of ways. In August 2003, AirAsia became the first airline in the world to introduce SMS booking where guests can now book their seats, check flight schedules and obtain latest updates on AirAsia promotions from the convenience of their mobile phones. AirAsia also recently introduced GO Holiday, the airline’s online programme where guests can book holiday packages online in real time. (Temporal, 2006)