Essay on Jet Blue

Essay on Jet Blue

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Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean's. As well as possibly lobbying Washington to lift travel sanctions in Cuba, which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition.

Jet Blue is a shinning star in the gloomy airline industry. Jet Blue has been showing great earnings and growth since its incorporation in 2000. Jet Blue uses innovative strategies to further their success in a market, which has been showing nothing but losses across the board. They captured a significant market share by using specific market niches unused by others. Now that Jet Blue has been so successful, the only way they can remain profitable is by continuing to be innovative and expanding their market share to other sectors of the industry.

Jet Blue has reached a point in their business cycle where growth must continue in order for earnings to stay above par. Jet Blue has an advantage to pursue and explore new strategies. Jet Blues core business model is to provide low-cost air travel to short distances with quality service.

The way this young start-up company has been so successful is thanks to "brain child" David Neeleman and his cost cutting strategies. David Neeleman set Jet Blue up to be a company, which provides affordable air travel to customer typically flying short-distance flights. David Neeleman wanted there to be a simple communication between departments yet professional business model for all employees to follow. From his prior experi...


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...and first class enthusiasts. These customers pay double and triple the costs for flying and Jet Blue can expand into this market just from the branding that has been put in place by Jet Blue and their loyal clientele base.

Society is in a global economical stage at the moment and people are coming together from all over the world. It is human nature to want to explore, flying helps this desire come to life. Through Jet Blues free spirit way of doing business which complements societies views of coming together, politicians and bureaucrats can be persuaded to helping people achieve and see what is out there in the world Jet Blue can and will be innovative in its way of doing business along with expanding locations to be logistically sound. This will in turn prove to be profitable and for the greater good of consumers not only in America, but eventually the world.

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