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...ng Day. Macys and Kohl’s opens at 5p.m. and the more upscale retailers such as Dillard’s close on Thanksgiving Day. The retail stores that open so early are also ruining the chances of making the profit on Black Friday due to extending the time open. In reality, these stores are open more than 24 hours straight.
Veronica also shared that December is the biggest month in the fourth quarter. (V. Yates, 2016) JC Penney’s focus during this month is the advertisement. It’s highly important to know where to advertise. Advertising will help get the customers in the stores. The main focus is to bring customers in not only to buy one sale item but to purchase other items as well. Veronica made a point and said, “Granted everyone is shopping, so how will we bring our new and existing customers into our stores.” Seasonality is definitely an important aspect for retail stores.
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