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How body image has changed since the beginning of man
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In Jane Nicholas’s Chapter 2 “Representing the Modern Man: Beauty, Culture, and Masculinity in Early-Twentieth-Century Canada” she explores the changes in men’s appearance and how it is depicted in advertisements of the time. Looking at many forms of magazines, advertisements and newspapers Jane Nicholas “aims to shed light on men’s place in modern beauty and commodity culture, not as producers, advertisers, or wage earners, but as potential consumers in early-twentieth-century Canada”(Nicholas,2012). Nicholas explores how, as urbanization was taking place in Canada men were beginning to pay more attention to their appearance and began to groom themselves accordingly. That modern man of the time changed; from not only being producers but also being consumers.
Before urbanization “masculinities in Canada have often been framed by men’s role in the production of goods as opposed to their roles as consumers” (Nicholas, 2012). Men were known to stay home, work on the farm, and hunted. Men were very rugged, muscular, dirty, and unshaven. Men cared little about what they looked like and ca...
During the 1950’s, Canada experienced numerous scenarios which sparked its citizens to be proud. These events included the teenage outbreak, a rise in consumerism and the sudden growth in population. The teenagers were a huge deal in the development of Canada. Teenagers wanted to differentiate themselves from adults and the rest of society (Armstrong et al. 134). Teenagers dressed themselves different along with acting different as well. (Armstrong et al. 135). The new products were being created and sold through the process of consumerism. The new technologies helped shape the look of the new Canadian culture (Bain et al. 219).Lastly, the sudden growth in population was the “baby boom”. The baby boom was a period after WW2 in which babies
In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thought and science that goes into advertising campaigns. Gladwell begins his paper by focusing on the Dockers’ advertising campaign for their line of adult male khaki pants, which he labels as extremely successful. This campaign was the first line of successful fashion advertisements aimed directly toward adult males (Gladwell, 1997). This campaign was cunningly simple and showed only males wearing the pants being advertised with the background noise filled with men having a casual conversation (Gladwell, 1997). This tactic was used because studies showed that Dockers’ target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997).
Artistic ideals in Canada are often difficult to combine into one concise understanding given their changing nature. The colonial era as well as the late nineteenth century was significantly shaped by Pastoralism, a style that often depicted paintings of the countryside (Davis 36). The Homer Watson painting, After the Rain in 1883 is a pastoral style that depicts “nature reach[ing] its highest stage of picturesque beauty [that only occurs] when forests [have] been cleared, meadows or fields created or cultivated and farms established” (36). After the Rain shows a farmer’s field, where the land has been cleared of trees following what looks to be a major storm (38). Watson represents early Canada by placing emphasis on a secure, eerily comfortable, agrarian based society in a photographic-like piece of work. Homer Watson believed in his w...
Realistically, when someone is more powerful, they have the ability to set the rules. Men have historically held power in society, which means that women did not have as much stance or freedoms as men have had in the past. For example, Canadian women did not have the right to vote until the year 1916. This factor has continued to trail into the present day, creating the ‘weak’ image towards women, overall forcing and pushing men to become the opposite of this factor. Thus, cultural ideals of masculinity rely on the ideas of femininity through patriarchy and gender binaries. The emphasis on characteristics of men are being exaggerated, as society is pressuring men with unattainable standards of masculinity such as being tough, muscular and buff. Men continue to conform to these characteristics, in the fear of being oppressed through exclusion, which only strengthens society’s standards even more. This leads to more societal pressures on men, thus leading men to experience more societal pressures in the fear of feeling excluded. These “systems of inclusion and exclusion are divisions or barriers that prevent people from joining and belonging.” (50). For example, if a man wears nail polish, they may be oppressed and excluded through facing ridicule and bullying, because wearing nail polish is considered “girly”, therefore this boy is rebelling against society’s socially
This phenomenon suggests that all women are required to remain loyal wives and stay at home mothers who aspire to achieve perfection. In “Mirrors of Masculinity: Representation and Identity in Advertising Images,” Jonathon E. Schroeder and Detlev Zwick claim that “highly abstract connections are made between the models, a lifestyle, and the brand” resulting in a need to associate these products with a specific way of living (25). Instead of simply displaying these luxurious bracelets and handbags, the ad creates an elegant environment through the incorporation of sophisticated items. The women are dressed elegantly in dresses and blouses, adding a conservative element to the ad. The ad presents a rather stereotypical image of the very successful heads-of-household type mothers who have brunch with other elite women in an exclusive circle. Everything from the merchandise they sport to the champagne glasses down to the neatly manicured fingernails provides insight into the class of women presented in this ad. The body language of the women strips the image of the reality element and instead appears to be staged or frozen in time. This directly contributes to the concept of the gendered American dream that urges women to put up a picture-perfect image for the world to see. Instead of embracing individual struggle and realities, the American dream encourages women to live out a fabricated
It seems if a woman does not follow what the television or magazines do, they will be considered a ‘disgrace’ to society. “By the 1930’s, mass advertisements on radio and in magazines persuaded women to purchase cosmetic products by appealing to her fear of growing old or being rejected by social acquaintances,” (Gourley 56). The beauty industry specifically targeted women, using the ideas of an often highly feminine related idea of vanity. This also talked about women’s apparel in clothing and how they weren’t able to dress casually since they would be titled, slob. As looks represent a lot in a woman, the body type of a woman has always struggled with maintaining since the ‘perfect’ body types are not what everyone has. “In the 1890’s women had full bosoms, round hips. In actual measurements they were probably no rounder than Miss Cox but they seemed so because they were shorter, tightened their waists into an hour-glass effect … Now, though, the ideal figure must have a round, high bosom, a slim but not wasp-like waist, and gently rounded hips” (“This is What…”). Ideals women that society has pushed onto women to be for them to have any chance in romance. Though many women can drift away from this the women, though they won’t admit to it, had struggled to meet the ‘set standard’ for women. This shows how after women have gained the rights of voting, gender roles
Thompson, John Herd, and Mark Paul Richard. "Canadian History in North American Context." In Canadian studies in the new millennium. Toronto: University of Toronto Press, 2008. 37-64.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
Throughout history, time has created and shaped the ideal type of men, while society chooses what it means to be a real man..The ideal real men needed to be strong, provider of his family, decision maker, economically, educationally, physically, and politically dominant (Myers). The difference between the masculinity of the 20th century and the 21st has changed significantly. The ideal men status in 1900’s was rich, educated, powerful, and successful. In today’s perspectives, men needs to be strong, tall, handsome, capable, and unemotional. The contrast of these two centuries are mostly about men’s social status and appearances. Before, it was all about what a man is capable of doing and how powerful he could be compared to today’s ideal,
In the early 1900’s the ideal woman would be dressed with long dresses and would normally have long hair. Several events such as World War I, in July of 1914, changed women’s role in society. They were not only taking care of the children and the household but they were also taking the role of a man. As men went to war, women replaced them in factories. This caused woman to be more independent. Women realized that having a job was something that could be done; their sex didn’t restrict them from taking this action. This was extremely important as it lead to women being more confident and capable. In the 1920s young women began to change. They went from having long dresses and long hair, to a short haircut and wearing dresses that were above the knee. Women developed a greater interest in looking attractive. According to Russell L. Johnson, the beauty industry grew rapidly as cosmetic expenses sky rocketed from 750 million to 2 billion dollars (Johnson 3). This was one of the causes of the sexual revolution. Women became “ less formal but more expressive (Mag...
In the views of Micheal Kimmel “hegemonic masculinity” is a socially constructed process where men are pressured by social norms of masculine ideals to perform behaviors of a “true man” and its influence on young male’s growth. It is the ideology that being a man with power and expressing control over women is a dominant factor of being a biological male. The structure of masculinity was developed within the 18th to 19th century, as men who owned property and provided for his family with strength related work environments was the perfect example of being a generic “American man.” Kimmel introduces Marketplace Manhood and its relation to American men. He states, “Marketplace Masculinity describes the normative definition of American masculinity.
Manhood had not always existed; it was created through culture. Depending on the era, masculinity claimed a different meaning. But in all of its wandering definitions, it consistently contains opposition to a set of “others,” meaning racial and sexual minorities. (pp.45) One of the first definitions was the Marketplace Man, where capitalism revolved around his success in power, wealth, and status. A man devoted himself to his work and family came second. Although this is one of the first standing definitions, it still finds its spot in today’s definition, where masculinity consists of having a high paying job, an attractive young wife, and
The novel, Jane Eyre, by Charlotte Bronte, has a plot that is filled with an extraordinary amount of problems. Or so it seems as you are reading it. However, it comes to your attention after you have finished it, that there is a common thread running throughout the book. There are many little difficulties that the main character, the indomitable Jane Eyre, must deal with, but once you reach the end of the book you begin to realize that all of Jane's problems are based around one thing. Jane searches throughout the book for love and acceptance, and is forced to endure many hardships before finding them. First, she must cope with the betrayal of the people who are supposed to be her family - her aunt, Mrs. Reed, and her children, Eliza, Georgiana, and John. Then there is the issue of Jane's time at Lowood School, and how Jane goes out on her own after her best friend leaves. She takes a position at Thornfield Hall as a tutor, and makes some new friendships and even a romance. Yet her newfound happiness is taken away from her and she once again must start over. Then finally, after enduring so much, during the course of the book, Jane finally finds a true family and love, in rather unexpected places.
Cohan overall leaves a strong impression on the reader that change in women’s advertising is very important and necessary. He effectively shows that women’s advertising is often unethical and ultimately needs to stop degrading women and move to more positive ways of advertising. Although, upon digging deeper in to Cohan’s specific claims on idealized imagery advertising, a gap emerges. Cohan calls the women in the ads who have been idealized “perfect” “ideal”, women that the “average women” will never be able to look like/be (327), but in all actuality, how can advertisements, or anyone for that matter, define what is “perfect”, “average”, “pretty”, “ugly”? Cohan overlooks this phenomenon, of the ever evolving, never definable term: beauty, therefore creating a need for deeper analysis.
Here in America, the conventional definition of beauty is what is perceptible in any form of our popular culture. This includes television, movies, music videos, billboards, fashion blogs, social media (Instagram, Facebook, Twitter), as well as anything ran on print and in mainstream media. The business strategy that is often used in these forms of media is that, women’s bodies are often used as a tool for advertising products that are entirely not related to the items in play, for instance, fancy cars, liquor, as well as guns (Kitch 56). Much as utilizing women’s bodies as a tool for selling the products that are totally unrelated