... middle of paper ...
...n by filling a form or ask customers to “set their browsers accept or reject cookies from the sites they visit” (New Eu Regulations to affect email online marketing).
All in all, email marketing is an effective way of advertising and has a high return on investments if used correctly. However, there has been many issues on the way email advertising violates privacy, but the government managed to handle this issue by setting rules that gives consumers the right to feel secured and gives them their rights of privacy and nobody can access it. And anyone who violates these rules will face court and be punished.
Riofrio8, Melissa. "The 5 Biggest Online Privacy Threats of 2013." PCWorld. N.p., 8 Apr. 2013. Web. 14 May 2014.
Gauzente, Claire. "Ethical Marketing for Competitive Advantage on the Internet." (n.d.): n. pag. 6 Sept. 2007. Web. 24 May 2014.
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