Tobacco Industry Essay

1124 Words3 Pages

The Tobacco Industry received quite a message from the Government of India (GOI) in 2001. The GOI planned on stopping the advertisements of Tobacco from cultural and sporting events alike, with a bill that was on the horizon of being released. The goal was to equip the Government with the tools to launch an anti-Tobacco Program and discourage adolescents from consuming tobacco products. A heated discussion sparked soon after the proposition of this decision.

The Supporters
Similar bans were already in place in countries such as Norway, France, and Finland. The Advocates of free choice believed that these bans were an intrusion in the private lives of citizens by the state thus, creating opposing sides. Those in favor believed that the overall …show more content…

That number reached over another million within 8 years. By 2020, that number is expected to jump another four million. The tobacco companies provoked an increase of fear in regards to children and young people being induced into experimenting with tobacco products. In 1997, the California Supreme Court ruled that the company RJ Reynolds Tobacco Company, The marketer for Camel cigarettes, could be prosecuted for exploiting minors. The company used an animated camel with colorful advertisements that appealed to children and was thought to encourage them to smoke. Because of this pressure, Joe camel an animated camel and the company’s mascot was removed from the …show more content…

The ban also proved that sales were not impacted in any way. Some observers believed tobacco consumption would decline and that consumers would not be able to see the difference in quality between the products. As the concern grew for their citizen’s health, the Indian Government decided to discourage smokers with the ban of tobacco advertisements. The cigarette companies were in agreement with those who campaigned for free choice. They both argued that the problem was not the advertising of tobacco products. Furthermore, they believed that advertising did not promote smoking and a restriction would be unwarranted. Besides, fixating a ban on tobacco advertising would not provide a solution and it would deny the Cigarette companies the right to have an even battlefield amongst each

Open Document