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... base as customers learn to trust the products they purchase from the organization. These guidelines carry the added benefit of establishing the credibility of an organization with very little research on the part of the customer. With the rapidly growing international popularity of the ISO library of quality standards, organizations that are certified in the use of these practices are far more likely to release trusted products than organizations that fail to obtain this certification. Additionally, because ISO consistently revises and improves their standards customers can safely assume that products from organizations with the ISO certification will perform the way they are expected to. In conclusion, properly adhering to ISO 9000 standards will improve the quality of the products an organization produces and will increase the trust their customers place in them.
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