Is The Next Big Thing? Essay

Is The Next Big Thing? Essay

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SEO has never been easy. We get to see changes every now and then and when we see it, a sudden change will have to occur in the process. It does not matter whether it has a negative or positive effect to a website. What matters is you have to embrace it no matter what the impact will be and move on. It is either to applaud your effort for positive results or make your way for the better.

Since we are starting over again in 2016, a lot of expected changes will happen again throughout the year and before you get smashed down to the ground, preventing it beforehand is definitely the best thing you can do. If you are a business owner yourself, you never want this to happen.

1. Invest highly on mobile

Mobile is the next big thing. Google has made an announcement official on their blog about mobile friendliness. But this announcement was not surprising at all. Due to the high volume of search from mobile users, most websites being optimized for search and users are already mobile friendly.



But the fact that Google has sent out reminders to webmasters, it should be pretty clear by now that Google is undoubtedly serious about their intent to give better experience for mobile users.

How this will help you in 2016

Mobile friendly websites have an advantage to rank for mobile search
Can expand your traffic from desktop to mobile users
You can enhance your traffic conversion from desktop to mobile traffic

Fixing mobile usability issue isn’t that complicated. Google provides a free tool in Search Console on the areas of improvement for mobile friendliness issues such as:

Viewport not configured
Fixed-width viewport
Content sized viewport
Flash usage
Small font size
Touch elements too close

With this information on hand, you can e...


... middle of paper ...


...w Google bot in accessing JavaScript and CSS that every page of your website use. In fact, they even sent out a massive warnings to webmasters saying Googlebot cannot access CSS and JavaScript files back in 2015.

This 2016, I won’t be surprised if Google will make another announcement of potential harmful effect of disallowing bots to crawl Java Scripts and CSS. So it is absolutely a must that you allow the bots to crawl and index the whole website as required by Google.

Summary

SEO industry is always changing. We all know for a fact that Google will always introduce something new to the industry as months go by in 2016. Keeping ourselves up to date with the trends is the key to keep learning and growing. Having this 5 SEO tips in 2016 is not enough but it is a good start and these five (5) SEOO tips play an important role not only for search but for users as well.

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