Is the Microsoft Surface Durable? Essay

Is the Microsoft Surface Durable? Essay

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Is the Microsoft Surface durable? According to one video summary of a man torture testing the surface the product is put thru multiple extremes that the average person probably wouldn’t try. First, he places the Surface in his personal freezer for two and a half hours allowing ice to accumulate on the product; after immediately retrieving the product from the freezer he turns it on with success and no delay. The second test he performs is putting the product thru heat. He starts by preheating his oven to two-hundred fifty degrees and cracking a raw egg on to the Surface. He removed the keyboard and placed the product in the oven for approximately one hour. The surface actually turned on after thirty minutes of letting it cool and the egg fully cooked on top of it. The result of baking the tablet is that the screen had discoloration but still functioned correctly. The next test performed was to test liquid resistance; the man spilled red wine all over the product and the product stopped recognizing his touch. So the product failed the test for being liquid resistant. At this point the product is still on but not recognizing touch; the next test starts by the man securing skateboard wheels on to the Surface and riding it like an actual skateboard. A full grown man was able to skate on the Surface with it cracking minimally on the side casing, the product did have a black screen which may indicate that it turned off, and the product was slightly warped from the weight. The synopsis is that the glass on the Surface’s face never cracked but the system its self is not functional. For the average person the product could be considered durable since the majority of people do not use their tablets to bake eggs or skateboard on. According t...


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...ge from injunction to damages to imprisonment.
Ultimately the way to protect your brand is to be proactive opposed to reactive. Brand owners can go legal, technological, and business routes to prevent counterfeit. Microsoft has already found a way to prevent counterfeit of its software by placing holograms on the boxes and manuals (Clow & Lascu, 2012). To prevent the counterfeit of a Microsoft Surface one could register the trademark in jurisdictions where it is sold, record the trademark with customs offices to keep track of it internationally, maintain watching services that specifically look for this product, create positions within Microsoft that are specialized in anti-fraud, and monitor online business that could potentially duplicate the Microsoft Surface. Microsoft has probably thought sufficiently about these precautions on how to avoid counterfeit.

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