The article is intended for is one of non-academic audience based upon the language Bittman uses throughout, thus making it easy to understand by people not in the field of study. Bittman’s purpose of the article is to inform the audience about the cost of junk food in comparison to buying ingredients from a supermarket and the addictive quality the hyper-processed food holds. For example, he states that a typical meal at McDonald’s to feed a family of four is roughly twenty-eight dollars, which is expensive in comparison to cooking a meal at home for the same size family for about nine dollars (Bittman 660). This shows the audience that the money that usually goes toward a meal at McDonald’s should be put towards cooking a meal at home. He then informs the audience on the addictive quality that junk food holds. Bittman writes, “The addiction to processed food is the result of decades of vision and hard work by the industry” (663). The industry finds the right balance between all the flavors which makes people wanting more. An...
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...unk food cheaper compared to a home cooked meal? No, because people are actually spending more on a meal that will only last for a single meal at McDonald’s or some other fast food restaurant, when it would be better spent on ingredients for a home cooked meal. The audience are able to know that Bittman hold authority on the subject, though not formally trained, and is trustworthy because he cited his sources where he found information from. He appeals logically through the use of statistics, such as the inflation of junk food, and reasoning when he writes about alternatives for junk food. Finally, emotionally the audience can identify with happiness as Bittman compares home cooking to a carnival and disgust when given the image of a McDonald’s meal is compared to ingredients from a supermarket. Therefore, cooking at home is better and beneficial than junk food.
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- A professional cook and award-winning cookbook author, Mark Bittman, in his article, “Is Junk Food Really Cheaper?”, which was published by the New York Times, he discusses and persuades his readers to cook a meal is indeed cheaper than buying fast food. Bittman purpose of this article is to explain the advantages of cooking at home and “the truth behind fast food”, such as it is not healthier and it is more expensive. The author does that by using logos, pathos, and ethos to help create an aggressive tone and support his claims that fast food is not good for you.... [tags: Nutrition, Food, Cooking, Junk food]
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