Commercialization is the process of introducing a product to either a mass or niche market. Owners, often, encourage such commercialization because it helps to expose their team or sport to larger audiences, which will help generate revenue. Commercial sport is something not all people are comfortable with or like. I think that it has its place within professional sports alone. But we are seeing it more and more at the college level with Div. 1 NCAA Men’s Basketball and Football. At an elite amateur level, like colligate sport, I think is where commercialization is a bad thing because it takes away from what amateur sport is really about which is participating in athletics while learning. However, the same cannot be said about professional sports. In elite sport, I think that it is almost a required concept. It’s something that is necessary for the survival of the sport itself. Without commercialization, teams wouldn’t be able to pay the players the salaries of their contracts …show more content…
I believe commercialization comes along and has to be present once you make sport into a business. It is has to. Athletes, coaches, and owners today make millions of dollars more than some wealthy business owners. However, there are critics of sport commercialization that believe commerce corrupts sport. The Corruption Thesis according to Simon on pg. 190 of Fair Play: The Ethics of Sport: “We can understand corruption to mean that the values internal to sport, such as those of fair competition, sportsmanship, and perhaps the mutual quest for excellence, are being or already have been undermined by the growing commercialization of sport.” While in class, I didn’t quite agree with the idea that commercialization could completely corrupt sport with a more attuned understanding of the Corruption Thesis; I now understand how it could and where many critics of sports commercialization are coming
You see sports everywhere, on your TV and even your local park. The value of sports in the average American is astronomical, sports is a major priority in people’s life. Sports teaches young kids how to be successful (and not successful) at life. There is so much that goes into sports that people who never have played will never understand. With each sport there is specific skill that one must master to be good, and with that takes hours and hours of hard work. You can talk about a certain individual’s skill and capabilities that make him great, but the real value of sports lies within a person. Sports creates determination and a competiveness that can be used in other areas of life, not just sports. There are millions of kids who attempt to become professional athletes but as the level of competition increases the number of athletes decreases, very few of them ever becoming a professional athlete but they are able to take what they have learned from sports into different professions in life. When a kid spends hours in the backyard perfecting his swing it can translate to the kid spending hours of hard work in his job. Companies and business like to hire ex-athletes because they already know what kind of person they are, hardworking and
Zimbalist, Andrew S. Unpaid Professionals: Commercialism And Conflict In Big-Time College Sports. Princeton, N.J.: Princeton University Press, 1999. eBook Collection (EBSCOhost). Web. 27 Mar. 2014.
Mitten, Matthew J., James L. Musselman, and Bruce W. Burton. "Targeted Reform of Commercialized Intercollegiate Athletics." San Diego Law Review 47.3 (2010): 779-844. Academic Search Complete. Web. 17 Nov. 2013.
Can cheating be an excuse for the phrase; survival of the fittest, or is it an epidemic moral corruption? Since the advent of modern competitive sport, winning has always been the bottom line. Honesty, honour and fair play have taken the backseat. The purpose of the essay May The Best Cheater Win, by Harry Bruce, is to inform how cheating has become widespread and accepted in America. Sports are an integral part of American culture and indeed an entire industry exists because of these competitive sports. The result of these competitive sports has led to the moral corruption of most athletes, as they would do anything to win. Harry Bruce discusses the distortion of right and wrong that has penetrated all levels of sports, from children's league to regional division. He confidently informs his reader that organized sports not only "offer benefits to youngsters" but "they also offer a massive program of moral corruption".
His statement that “winning is the only thing that matters in sport”, is one of the truths that is still inherent in today’s world of sports. Athletes are willing to cheat to guarantee success, either through the use of performance-enhancing drugs, or through the act of injuring others. These days, drugs, blood doping, corruption, injuring others and the consequences of winning and more importantly losing is all evident. Lombardi’s statement is not only applicable to athletes, but it also applies to the countries that the athletes are representing. Events such as the Olympics and the World Cup of Hockey, are a source of national pride and some countries are willing, and fully wanting to try and do anything to bring prestige back, many of them resorting to unethical tactics. Lombardi’s statement does not only affect players, or athletes, it also affects coaches, owners, and managers. They too place winning as their number one concern. In many cases, fair play generally takes a back seat to the desire for winning. The truth of the matter is that, some will bend rules, while others will outright cheat. The corruptness of sports today has lead to the endless methods and desires of unethical behaviour.
Abstract: Society is affected every day by many different kinds of sports. These sports often govern society's way of life. People all over the nation turn their TVs to sporting events, such as golf, during the weekends. Scott Stossel states that "more than six million Americans enjoy watching golf on the weekends." Parents use sports as a teaching tool for their children. Kids learn teamwork and discipline from team sports programs and sports have also helped many students with their grades. Kids who want to compete in school sports are taught to keep their grades up or they won't be able to play, but the greedy coaches and schools often look around grades to keep their "star athletes" in the games. Adults have been affected by sports in their bank accounts. Tax increases for funding a new stadium, golf course and even school programs have hurt the middle class Americans. Sports have taken control of small communities and soon will take control of society
Sports have been around for thousands of years. The history of sports in United States began back in the 1840s. United States is a very unique country when we look at its sports, just like every country has a different structure of sports so does US. This paper will be taking about the Sports Organizations and Governance, the sports industry, sports organizations, and Structure of sports in the United States. It will also cover the Sport in the United States vs. Other Western Democracies by taking a look at the State Political, historical context, team objectives, and sports organizations. It will also cover the uniqueness of American sport as well as cover the mass participation and give recommendations on how to increase participation and success.
While sports for the spectators are merely entertainment, the economics of the industry are what drives businesses to become involved. Sports have become more of a business entity rather than an entertainment industry due to the strong economic perception of the over all industry. There are several instances in which economics may contribute to the effect on the sports industry, such as: the success of a team, the price of a ticket, the amount of money an athlete will make, and the amount of profit a team will make. The success of an...
Turning sports into a way of life instead of a leisure activity has generated fierce competition for athletes to be the best at what they do. Having a "natural ability" no longer is enough. One must work long and hard hours to gain an edge on the competition. However, these days, even good training cannot guarantee a victory. For athletes and coaches the drive to be at the top is so great that they look for shortcuts to their end goal: winning. The one who wins is always the one who is remembered in the end; finishing second is worse than finishing last. When this type of attitude becomes predominant, it is not so surprising that they try any and all methods of cheating the system. In this way, doping has become a common practice for athletes to gain advantage on their competition. Is this a practice that we as the general public should accept, or is there something we can do to change the status quo?
A young boy goes up to his mother and says, "Mommy! I want to be a baseball player!" If this was said in 1930, the boy's mother probably would have told the boy, "That's not future for you! You need to get a real job and make good money." If this was said in 1999, the boy's mother probably would have said, "Let's go to the store and buy you a baseball glove so you can start to practice." It is visible to every sports fan that in the past few decades, sports has undergone a whole new renovation. It isn't just an activity that is played for fun. It is a business in which owner and players attempt to coincide. It is a business where TV controls fan interest. It is also a business that affects many people's lives, both monetary and living aspects. There are many aspects that are involved with the economics of sport. Each one having unique qualities that adds to the greatest source of entertainment.
Drug use in sports is considered cheating. Doping has many historical backgrounds, but now it is on a larger scale in order to maximiz...
The sports industry is a business enterprise focused on sports. This market includes organisations, activities, and people who are involved in organising, promoting, producing and facilitating the progression of sports and the entertainment of all stakeholders (Pederson 2011).
Sports throughout history have shown close ties and relations to values and cultures of a society. Sports and competition have adapted and grown as the world and people have grown and developed. Sports are often seen as simple consequence of the industrial revolution. The Impact of increased urbanization, better communication and transportation, as well as more time and income for specialization, all led to the creation of sports. (szymanski). In essence As the public sphere grew so did the concept of sport. (Szymanski). Even the impact colonization had on spreading sports, shows the congruence between the development of society and development of modern sports. What make sports very unique is that they always bring about a sense of culture
Overall it is clear that the need to use performance enhancing drugs is outweighed by the consequences and issues caused by performance enhancing drugs. Sporting events such as the world cup, the Olympics or the World Series make young children feel inspired and encouraged about what they could achieve through dedication and hard work. I feel it is important for the sporting industry as well as the athletes to return respectability to the sport. By
Zhen-xi, N. I. U. "Study on the Side-effects of the Commercialization on Competitive Sports and the Strategy to Deal with Them [J]." Journal of Tianjin University of Sport 1 (2006): 024.