Contradictions are to be expected between the IOC and their partners due mostly to the fact of their differing goals. The IOC has a mission of spreading its “Olympism” where all of its partners are primarily moti...
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... if they wanted to end their sponsorship.
This solution addresses the IOC’s differences in motivation and takes their mission of Olympism, and converts it into the mission of their sponsors and sets up a system of punishment for companies that don’t follow their moral standards which would ultimately hurt the company’s bottom line. The reputation of the IOC is influenced by the reputation of its sponsors, and vice versa. By setting these standards consumers can be sure that the sponsors of the IOC are moral companies based off of their sponsorship which would add to the value of the sponsor’s brand. This solution not only promotes Olympism, but also ensures the continued economic viability of the games by allowing the IOC to be able to drop sponsors but still have a lump sum fine that will provide revenue for the IOC as they go out and secure a replacement sponsor.
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