Investment Analysis

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A business is always set up with an aim of profit maximization. Before a business is set up, the entrepreneur always has to analyze the market. The target group, the advertising medium, level of competition among others. The business has to know its strength and the weaknesses and the strength of the competitors. This factor therefore enables choosing of the right product or service to invest in. There are several products that a company can invest in. These are consumer products among others. Consumer products are always the trickiest part of investment due to the terms or regulations there in. Since they are goods for consumption, the authorities lay rules to guide their production. They always have to be tested by the health ministry to determine whether they are fit for consumption or not. This therefore makes the consumer products production strict since the authorities also always monitor the pricing of the consumer goods, and more so the basic consumer goods. The authorities always make sure the basic products are affordable to all. This has therefore attracted stiff and fair competition in the production of consumer goods. This therefore makes the production of the consumer products more expensive in terms of production cost. In choosing the consumer product to produce a company therefore has to consider the market where to sell the product. For high returns a product has to be one that is on high demand in the market where it is availed. One of the best selling consumer products of American origin are the energy products. These energy drinks are on high demand mainly in the southern American countries. These products are generating high profits for the American economy while England is believed to be the largest impor... ... middle of paper ... ... http://marketingabout.com Brenan Mary, Sharon Kuznesof, (2010). Exploring Consumer Acceptance Of Novel Food Technologies. Retrieved from: http://www.socio.org/News/~/media/Files/.../mary_Brennan.ashx Dennis M, P.Mccarthy, (1990). The Bureaucratic Manipulation Of Indigenous Business. Retrieved from: http://www.h-net.org/~business/bhcweb/publications/BEHprint/v019/p0123-p0132.pdf Investorwords.com, (2010). Repatriation. Retrieved from: http://www.investorwords.com/4180/repatriation-html Kent Wolfe, (2006). Estimating Market Potential Check-List. Retrieved from: http://www.caed.uga.edu/publications/2006/pdf/CR-06-08.pdf Springer, (2011). Sourcebook Of Labor Markets. Retrieved from: http://springer.com/social+science/book/978-0-306-46453-9 Tutor2u, (2008). Competitor Analysis. Retrieved from: http://tutor2u.net/business/strategy/competitor_analysis.htm

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