John Hicks (2004) suggests that there are three main methods to help deliver the systems within budget and for them to perform smoothly, these are called ‘runners, repeaters and strangers’. These methods require different strategies in relation to stock, storage and production to maximise turnover. ‘Runners’ are used where the manufactured core goods are continuous and form the bulk of the production volume in any given period. This supply chain will be focused on component cost, quality and the supplier’s delivery performance. The ‘Strangers’ supply chain is different as it needs to be ready for irregular customer orders and the focus will be more on supplier lead time and the ability to meet these hard to forecast demands. ‘Repeaters’ is a supply chain that requires a mix of both regular manufactured goods but with the customer flexibility aspect still involved. This system uses storage of goods and materials which enables maximum efficiency.
Customer service is vital for a successful supply chain and the client’s demands and needs must be met at a high standard. A good relationship with the buyer will help with any issues that arise and it increases the chance of repeated b...
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