Internship Report On Internship Company

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INTERNSHIP REPORT
2013

Student: Zhao Jingxin
Class: BA PD 4A
Student No: 12645
Internship Company: IDW Industrial Design (Beijing)

Table of Contents

1. INTRODUCTION----------------------------------------------------------------------------------------------------3
1.1 INTERNSHIP OBJECTVIES-----------------------------------------------------------------------------------------3
1.1.1 MAJOR COMPETENCY---------------------------------------------------------------------------------------3
1.1.2 PERSONAL DEVELEPMENT TARGETS---------------------------------------------------------------------3

1.1 INTRODUCTON TO THE COMPANY----------------------------------------------------------------------------4

2. ORGANISATION----------------------------------------------------------------------------------------------------5
2.1 INTERNSHIP ORGANISATION------------------------------------------------------------------------------------5
2.1.1 CULTURE, IDENTITY AND IMAGE--------------------------------------------------------------------------5
2.1.2 PRODUCT AND MARKET SITUATION----------------------------------------------------------------------6
2.1.3 SWOT ANALYSIS-----------------------------------------------------------------------------------------------6
2.1.4 ORGANISATIONAL STRUCTURE----------------------------------------------------------------------------7
2.1.5 ORGANISATIONAL VIEW-------------------------------------------------------------------------------------7

3. TASKS, PROJECTS AND ACTIVITIES----------------------------------------------------------------------------8
3.1 DAILY TASKS AND ACTIVITIES------------------------------------------------------------------------------------8
3.2 PROJECTS AND ACTIVITIES...

... middle of paper ...

... They do not fear to strict demand and requirement.

5.2.2 RECOMMENDATIONS FOR THE COLLEGE

There is no doubt that my education from college helps me a lot during my internship. The college gives us project brief, training us have a good time management. Full set work load also makes me can stand working individually in company. High requirement of finishing and presentation make me get praise from Internship Company. However the software we learn from school are not enough for actual work. It is better that college can spend more time on teaching more software which matching market demand. I also realize that it is same important for us to get to know more on marketing and business management. The college can provide some make-up courses of that, for some students who want to run their own studio or company, to understand the basic requirement and process for that.

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