Essay about Introduction Of The Cola Drink

Essay about Introduction Of The Cola Drink

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INTRODUCTION ON Cola drink
Cola drink is a carbonated drink sold in stores, restaurants, and vending machines throughout the state. It is produced by The Cola drink Company of Christchurch and Ashburton and is often referred to simply as Canterbury drink. The company produces concentrate, which is then sold to licensed Cola drink bottlers throughout the state. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Cola drink to retail stores and vending machines. The Cola drink Company also sells concentrate for soda fountains to major restaurants and food service distributors.
The most common of these is traditional Cola drink, with others including Caffeine-Free Cola drink, Cola drink Cherry, Cola drink Zero, Cola drink Vanilla, and special versions with lemon, lime, or coffee. In 2015, Cola drink products could be found in over 2 districts throughout the state, with consumers downing more than 1 company beverage servings each month. We are launching this after every six months in different districts (Model description of a hypothetical cola drink company).

1. Part one: Potential market segmentation assessment
1.1 Resource implications
An organization which possesses a quality human resource can achieve competitive advantage over other organizations which do not have access to the quality human resource. Similarly resources such as financial resources, access to raw material, relationship between suppliers and distributors etc. play an important role in providing firms competitive advantage over other firms. Any problem in getting access to a...


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...ndsetters, conservatives and followers represent and whether that specific segment offers potential for growth. You also need to understand how competitive that segment. Then you need to assess whether you are able to find a means to reach the segment that you are targeting. Does this segment behave in a particular way? Do they read certain magazines, watch certain television programmes, shop in particular areas, and have the same role models.(University, 2015)
We will attract the customer because we also make this product in different flavours like, Cola drinks Cherry, Cola drinks Zero, Cola drinks Vanilla, and special versions with lemon, lime, or coffee. Because we all know that different people have different taste, so we have to give our customer choice. If we give choice to customer at cheap price automatically the customer will attract towards our product.

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