Analysis Of Cola Drink

INTRODUCTION ON Cola drink

Cola drink is a carbonated drink sold in stores, restaurants, and vending machines throughout the state. It is produced by The Cola drink Company of Christchurch and Ashburton and is often referred to simply as Canterbury drink. The company produces concentrate, which is then sold to licensed Cola drink bottlers throughout the state. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Cola drink to retail stores and vending machines. The Cola drink Company also sells concentrate for soda fountains to major restaurants and food

(blurtit, 2012)

Transformed Resources-The transformed resources are the materials (the cans, bottles, liquids, etc.) and the information which are processed to create the finished product.

Strategic Resource –The Cola company provide its employee with multiple development opportunities, which includes learning and development programs. Creating frequent dialogue with different employees around the state, this is to foster open communication, cycle of ideas and to encourage teamwork. At such dialogues the company gain some vital information’s on how to strengthen its business strategies, increase its awareness and implore avenue to share success and new opportunities. (admin, 2012)

1.2 Understanding and meeting customer needs

Understanding customers is the key to giving them good service. To give good customer service you must deliver what you promise. But great customer service involves understanding the requirements of the customers, so that they are satisfactorily fulfilled thereby maintaining customer

To prevent this effect, small-business owners conduct market research before the release of a new product or service to determine if their offering is likely to appeal to a target market of customers as intended.(ashe, 2015)

Segment attractiveness

The young businessman needs to measure what share of the market trendsetters, conservatives and followers represent and whether that specific segment offers potential for growth. You also need to understand how competitive that segment. Then you need to assess whether you are able to find a means to reach the segment that you are targeting. Does this segment behave in a particular way? Do they read certain magazines, watch certain television programmes, shop in particular areas, and have the same role models.(University, 2015)

We will attract the customer because we also make this product in different flavours like, Cola drinks Cherry, Cola drinks Zero, Cola drinks Vanilla, and special versions with lemon, lime, or coffee. Because we all know that different people have different taste, so we have to give our customer choice. If we give choice to customer at cheap price automatically the customer will attract towards our