Introduction Of Starbucks 's ' The Name ' Starbucks ' Essay

Introduction Of Starbucks 's ' The Name ' Starbucks ' Essay

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Starbucks first began its story back in 1971 when it was just a sole store in Seattle’s Pike Place Market. By offering what is now known as some of the world’s premium fresh-roasted whole bean coffees, little did they know the entire company would be one of the biggest and well-known names around. “The name “Starbucks” was actually inspired by the first mate in Moby Dick, which evoked the romance of the high seas and the seafaring tradition of the early coffee traders” (Our Heritage, Starbucks).
All the way back to 1981, Howard Schultz, who is now known as the chairman of Starbucks as well as the President and Chief Executive Officer, took his first steps into a local Starbucks location. The minute he took a sip of his coffee, he was immediately pulled into this company and chose to join the crew. Fast forwarding to 1983, Schultz took a trip to Italy and became mesmerized with the local Italian coffee shops and what they had to offer its customers. What Schultz wanted to do was to bring the community together within Starbucks, make them feel comforted and feel like this was a place...

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