Interpreting Texts : Ecology And Sustainability Within The Design Practice

Interpreting Texts : Ecology And Sustainability Within The Design Practice

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14SAB555 ASSIGNMENT 1, Interpreting Texts


Ecology and sustainability within the design practice will be discussed in depth in this essay using Andrex Eco toilet paper as a main point of interest. Use of the article ‘Ecological design: a new critique by Pauline Madge’ will assist the research in creating an interesting argument around the issue of sustainability in the textile industry. It will more specifically address the terms ‘profit by design’ and ‘light and dark Green consumers and look at mass production of toilet paper. Furthermore it will explore how Andrex Eco has attempted to create a more sustainable product for the mass market.

Ecological design and effect on sustainability
Ecological design is ‘the ordering of the large-scale aspects of the environment by means ofarchitecture, engineering, landscape architecture, urban planning, regional planning, etc.’ (Anon, 1997). Sustainability also goes hand in hand with ecological design as it describes how a careful consideration of materials can help improve the products relationship with the environment. The use of certain materials ‘such as bamboo rather than old growth hardwoods is [also] environmentally friendly’ (Anon, 2012) It has been argued that ‘For centuries, humans have chosen to force their natural environments to conform to their wants and desires.’(Regenerative.com, 2012) This is shown in the cars we drive, the homes we live in and in the clothes we dress ourselves with. It is thought that there is little thought towards using sustainable materials, supported by, a survey that was conducted and the results showed ‘More than half of 100 MPs ranked the environmental sustainability of building materials among their bottom two priorities’(Church, 2014)


Sustaina...


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...nsport they will use. The natural resources defence council states ‘Every ton moved by plane instead of ship adds over 4.5 times more particulate matter and nearly 25 times more nitrous oxides to local environments.( Natural Resources Defence Council, 2012) Anna Korshun has attempted to combat the mass transportation of products within the footwear industry by creating a ‘flat pack’ shoe (2D Footwear, Anna Korshun, 2013).



Figure 1- 2D Footwear, Anna Korshun, 2013.

Each shoe comes off the production line as a 2D net. Makers are then required to pop the laser-cut pattern out of the mold and craft it into a wearable product. (Whitelocks, S, 2013). This creates minimal packaging and space consumption on the chosen method of transportation as they can pack more products onto each transportation method and make less journeys therefore cutting down on gas emissions.

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