In this essay I am going to discuss critically the objectivity of search engines. The purpose of my research was to deny the title of the topic. Hereby I am going to discuss some notions such as ,,Filter Bubble”; written by the authors involved in personalization of search engine.
We all as users are using web search services like Google Web Search every day(World Wide Web Conference, 2013).It became our source of information, whether we are searching news, hot topics, study material, sport results, job or a place of our holiday. The search engines provide usually a high number of search results. But when we are searching information, we usually click only on first twenty results if so, we rarely go beyond(Bar-Ilan,1998). There comes so called ,,winner-take-all” effect which means that the top placed results are the most visited ones and because of this phenomenon obviously web publishers want to be placed in the first results(Goldman, 2005-2006). So with that acknowledgement we need to move beyond the thinking of search engine as only the service helping people find out what they need the most.
Nevertheless the ,,winner-take-all” effect is not the only issue. Already Parisier (2011) pointed that most of us assumed that when ,,google“ some term, all of us will see the same result. Also Goldman (2005-2006) claimed that people naively think that what search engine offers us is neutral result without bias. But is it really true? Search engines represent in economy media company and therefore they act like one. Their aim is to satisfy their customers and so the causes that some content emerge above the other. This is how arises ,,search engine bias.”(Goldman, 2005-2006).. In 1998 Bar-Ilan carried a study for couple of m...
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...ment. 46. 268-283.
Pariser, E. (2011). The Filter Bubble: What the Internet is Hiding from You. London:Viking.
Toch,E., Wang, Y., Cranor, L.(2012). Personalization and privacy: a survey of privacy risks and remedies in personalization-based systems. User Modeling and User-Adopted Interaction. 22. 203-220.
Van Dijck,J. 2011, Facebook as a Tool for Producing Sociality and Connectivity. Television and New Media,13(2).160–176.
Will Heaven (2011, 21st of June)The ‘filter bubble’ is a sinister phenomenon. But Eli Pariser’s alternative sounds even worse. The Telegraph. Retrieved from : http://blogs.telegraph.co.uk/news/willheaven/100093155/the-filter-bubble-is-a-sinister-phenomenon-but-eli-parisers-alternative-sounds-even-worse/
World Wide Web Conference. (2013, May 13-17). Measuring Personalization of Web Search. Retrieved from http://personalization.ccs.neu.edu/paper.pdf
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