Essay on Internet Marketing Plan

Essay on Internet Marketing Plan

Length: 2986 words (8.5 double-spaced pages)

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Contents Page 3
Situation 3 4
Strategy 5
Tactics (Marketing Mix for Pure France) 6
Control (Performance measures) 8
Customer reach, loyalty and retention (E-CRM) 8 9
Traffic building: on-site and off-site (SEO, SEM) 10
Summary recommendations 11
Bibliography 12

Pure France is the commercial trading name Atkins and Jones limited, a fully registered company incorporated in Ireland. They offer property management services in France through their website (, but they count with a short budget and few ideas of how expand the business. After running an analysis of their current website we will propose an e-marketing plan for improving their presence on Internet, generate more traffic to their website and convert this traffic into revenues.

Situation analysis:
The model I chose the first for the analysis is the SOST...

... middle of paper ...

• Montblanc Retreats. Website. Retrieved 06/01/2013
• eMarketing eXellence: Planning and Optimizing your digital Marketing. Chaffey, David and PR Smith. (2008). 3rd Edition.
• Digital Marketing: Strategy, Implementation and Practice. Dave Chaffey and Fiona Ellis-Chadwick. (2012). 5th Edition.
• The Sales Lion. Website. Retrieved 07/01/2014.
• Nielsen, Jacob. January 1995. Retrieved 03/12/2013. Ten Usability Heuristics.
• SnoStation. Website. Retrieved 09/12/2013.
• SOSTAC Marketing Planning Model Guide. Website. Retrieved 15/12/2012.

• Website. Retrieved 06/12/2013.

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