Essay on Internet Marketing Plan

Essay on Internet Marketing Plan

Length: 2986 words (8.5 double-spaced pages)

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Contents Page

Introduction...........................................................................................page 3
Situation analysis...................................................................................page 3
Objectives.............................................................................................page 4
Strategy definition.................................................................................page 5
Tactics (Marketing Mix for Pure France)...........................................................page 6
Control (Performance measures)..........................................................page 8
Customer reach, loyalty and retention (E-CRM)....................................page 8
E-tools...................................................................................................page 9
Traffic building: on-site and off-site (SEO, SEM)..................................page 10
Summary recommendations page.......................................................page 11
Bibliography page...............................................................................page 12


Introduction:
Pure France is the commercial trading name Atkins and Jones limited, a fully registered company incorporated in Ireland. They offer property management services in France through their website (www.purefrance.com), but they count with a short budget and few ideas of how expand the business. After running an analysis of their current website we will propose an e-marketing plan for improving their presence on Internet, generate more traffic to their website and convert this traffic into revenues.

Situation analysis:
The model I chose the first for the analysis is the SOST...


... middle of paper ...


...iography
• Montblanc Retreats. Website. Retrieved 06/01/2013
• eMarketing eXellence: Planning and Optimizing your digital Marketing. Chaffey, David and PR Smith. (2008). 3rd Edition.
• Digital Marketing: Strategy, Implementation and Practice. Dave Chaffey and Fiona Ellis-Chadwick. (2012). 5th Edition.
• The Sales Lion. Website. Retrieved 07/01/2014. http://www.thesaleslion.com/4-reasons-why-internet-cookies-will-rock-your-business%E2%80%99-world/
• Nielsen, Jacob. January 1995. Retrieved 03/12/2013. Ten Usability Heuristics. http://www.useit.com/papers/heuristic/heuristic_list.html
• SnoStation. Website. Retrieved 09/12/2013. http://www.snostation.com
• SOSTAC Marketing Planning Model Guide. Website. Retrieved 15/12/2012. http://www.smartinsights.com/digital-marketing-strategy/sostac-model/

• Alexa.com. Website. Retrieved 06/12/2013. http://www.alexa.com

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