Disadvantages Of Internet Marketing

Internet marketing is advertising via websites, e-mail, and mobile apps. In addition to cost savings, there are many other potential advantages to marketing via the internet instead of traditional media. These include immediate feedback and metrics on how many people are seeing your advertising, the possibility of a more level playing field with larger competitors, a greater level of engagement with your customers, and a more customized message to the customer (Business Zone, 2013). While these things and more are possible, execution makes the difference between an unnoticed campaign and the prospect of a small, unheard of company becoming the next big thing after their advertising goes viral.

Awareness is the first step in a successful marketing campaign. If consumers are not aware of your company and its products, they will not become customers (Peter & Donnelly, 2015, p. 120). Internet marketing offers several channels to accomplish this. First is social media, which not only offers a platform to showcase your products to potential customers but to create immediate engagement with them. A good example of this is the UK company Absolute Radio. Absolute Radio took advantage of the popular hashtag on Twitter, #nowplaying by tweeting the song and the artist currently playing on their station (Twitter, n.d.). This helped them to engage

A 2014 joint study conducted by Google and IposMediaCT found that when users in their test group were told to search for a specific category keyword, users in the test group had an 80% increase in top of the head brand awareness of the test brand when compared to a control group (Lam & Verma, 2014). This type of internet marketing has a major advantage over traditional media – it puts your brand in the consumers head at the exact moment they are interested in a product you are