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The old business model of advertising a great book started with a great publisher getting your name out there and setting up book signings and rudimentarily displaying the author's work through simple display stands in the windows of small book stores. Today, little has changed in that way, but these activities are simply being done on a larger scale through very large chain book stores who have greater visibility. They still use radio, television, and work of mouth to advertise and promote books. Despite this tried and old business model things are a changin' and [the book as well as the very concept of the how the printed word is produced and distributed is changing dramatically.](The Challenge of Change: 2007) Today we see book stores following a very different tune. They've become "meta" oriented and aimed at a more demanding consumer.
Innovations in information technology, which have fostered the possibility of new types of computer-mediated commerce (i.
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Copyright is more precious than gold. It protects the author or originator of the work. It ensures the integrity of that work, and further binds its safe beginnings to its safe end. Unfortunately, under the new business model of book selling there is "one problem it (the new technology) is creating is it makes it more difficult for publishers to protect their work product, their intellectual property, particularly their copyrights," says Chad Milton, senior vice president, national practice leader for media liability with broker Marsh & McLennan. "The stuff is so readily copyable by others." (Risk & Insurance 2007) The old business model challenges the way the new model is protecting intellectual property. The failure of the new model to address this issue will always loom over the digital roofs of Amazon. Taking the information and converting it into digital format is a legal challenge, but not much of a technical one.
E-books have been mainstreamed for some time now and are on the heels of hardback books. This new method of making available large amounts of books to consumers is making it exceedingly more difficult for book stores to carry large inventories. Book publishers struggle to determine how to make money in this new digital world. They fret that traditional sales models don't work, and technologies like e-books seem to give away their treasures.locks (Book Industry Takes Lessons 2007) Technology isn't solving the greater consumer woes of e-books under this new model approach. It's making a full return on your investment when you can take your physical product, a book, and highlight and mark the pages that ebooks doesn't allow.
As the book industry begins to prepare itself for an even greater task of reinventing themselves and an extremely old product using an even older business model, they must come to terms with the idea that all good things come to an end. Books will always change and not only do their pages, but the way they are pushed through the masses. The Internet vehicle is always moving and changing creating extremely dynamic and sometimes volatile environments for business models in the physical world. If these book selling corporations can't redefine their processes, then they are doomed to the pages of history.
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Book Industry Takes Lessons from Napster. Retrieved September 30, 2007 from
Risk & Insurance Retrieved September 30, 2007 from
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