Internet As A Marketing Tool Essay

Internet As A Marketing Tool Essay

Length: 2471 words (7.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

The internet was first used as a tool to pass information between American military and scientific bodies in the 1960’s. It has dramatically evolved since then, in developed countries the internet through the World Wide Web has become an important part of everyday life. Information can be passed immediately from one computer to another anywhere in the world creating a global village. Web 2.0 is a term that to a certain extent redefines the uses of the internet or more accurately the World Wide Web. It was coined by Tim O’ Reilly at a conference in 2004 it does not as the name suggests refer to technological advances in the structure of the World Wide Web but rather software development which allows users to interact with Web page content and each other. When the World Wide Web was launched in the early 1990’s its uses were limited to viewing Web page content. With the advent of Web 2.0 technologies people can communicate more effectively through instant messaging or video calls, share media content such as video’s, music, photographs, join social networking sites or express their own views and opinions on any subject through blogging. Web 2.0 technologies allow marketing companies to advertise to precise target markets through social networking sites. All social network sites require user’s to enter personal information to create a profile which breaks down the sites users into key demographic categories of gender, age and class. This allows the site administrators to effectively advertise products developed for a specific target market.
One aspect of social networks is for people to represent themselves to the world in a self-designed homepage or profile. This allows users to create a persona that they feel uncomfortable or unw...

... middle of paper ...

...s and reality constraints. In: Gauntlett, D. and Horsley, R. (Eds) (2004): Web studies – 2nd edition (London, Arnold. Ch. 4).
Curran, J. (2010), Rise of the new media: sociology of the internet. In: Curran J. and Seaton, J. (2010) Power without responsibility: the press, broadcasting and new media in Britain (London, Routledge, 7th edition. Ch. 18).
Henten, A; Skouby, Knud E. (2002), Information society and trade and industry policy. In: Lievrouw, Leah A. and Livingstone S; (Eds) (2002): Handbook of the new media: social shaping and consequences of ICTs (London, Sage. Ch. 19).
Seiter, E. (1999), Television and the internet. In: Caldwell, John T. (Ed) (2000): Theories of the new media: a historical perspective (London, Athlone. Ch. 11).
Thurlow, C; Lengel, L; Tomic, A. (2004), Computer mediated communication: Social interaction and the internet (London, Sage)

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Internet as a Powerful Marketing Tool Essay

- Part of having an online presence for a business is the ability to have ready access to company information and data. This applies to both the consumer base as well as the employees of that company who must manage that information. Before the advent of the Internet, it was necessary for this information to be kept as hard-copy and as such was difficult to share with multiple, simultaneous individuals and much less those in a different location than where the information resided. In 1973, the first RFC (Request For Comments) was published for the ftp protocol; one of the earliest methods of file sharing and transfer to individuals over a network....   [tags: Business Internet Online]

Free Essays
1209 words (3.5 pages)

Marketing And Advertising on the Internet Essay

- Internet Now Core to Marketing and Advertising Industry The internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twenty first century. Participants of the economy, from households to foreign markets, have found this dynamic system to be a way to reach the masses with a large percentage of the Earth having access to this knowledge....   [tags: Internet Marketing]

Free Essays
1229 words (3.5 pages)

Marketing Involving Hispanic Americans and the Internet Essay

- The Hispanic-American culture in the United States is becoming increasingly important in marketing and consumer behavior. This segment has different preferences, values and attitudes towards a variety of products than "average" United States consumer. The Hispanic population in America is the fastest growing, not only the largest minority population now, but their collective purchasing power exceeds $400 billion (Mongrain). In conjunction with this, the internet has also proven to be a vital marketing tool in the last decade....   [tags: Marketing]

Powerful Essays
2874 words (8.2 pages)

Essay on Internet Marketing Strategy for Small Construction Firms

- Impact of Internet Marketing Strategy for small construction firms As the construction industry globalises and regional boundaries become less relevant, the survival of a construction firm will increasingly be determined by its ability to create and sustain a strong internet marketing strategy. The majority of the companies operating in the market are small and locally based. In 1998, the Construction Task Force reported that the industry was suffering from low levels of productivity and re-investment, but in subsequent years, marked by historically low interest rates, growth has greatly improved....   [tags: Marketing]

Powerful Essays
2775 words (7.9 pages)

Essay Marketing Research Tools

- Many companies conduct market research to gain knowledge and understanding about current customer behavior and culture, competitors, and market trends. There are different techniques that companies can use to obtain valuable research, and each technique has its own unique application. There are many research tools that are used by companies to gather primary and secondary research for marketing decisions. Primary and secondary research techniques have different characteristics and achieve different objectives, and are used when applying qualitative and quantitative approaches....   [tags: Marketing]

Powerful Essays
1269 words (3.6 pages)

Essay on Internet Marketing Plan

- Contents Page 3 Situation 3 4 Strategy 5 Tactics (Marketing Mix for Pure France) 6 Control (Performance measures) 8 Customer reach, loyalty and retention (E-CRM)........   [tags: E-marketing plan]

Powerful Essays
2986 words (8.5 pages)

Internet Business And Marketing Essay

- Internet Business and Marketing A Look at Today's Growing Internet Business In what way does the Internet effect marketing in business. Today's industry must be profitable and continually seek to improve the profit margin set forth by the shareholders. In order to be on top of the ladder and rise above the ever-growing list of competitors, companies must stay in line with technological advances. The means of marketing a company's services has changed at a near daily pace over the last several years....   [tags: Business Marketing]

Powerful Essays
1612 words (4.6 pages)

Essay about Marketing of the AAA School of Marketing's Website

- E-Marketing Why have a Website. Contents Page Page 1 Cover Page Page 2 Contents Page Page 3, 4, 5 Why should you have a Website. Page 6, 7 AAA School of Advertising ( ) Page 8, 9 Engen Oil South Africa ( ) Page 10, 11 BP Africa ( ) Page 12, 13 Vega The School ( ) Page 14, 15 5 Fm ( ) Page 16 Bibliography Why should organizations have a website....   [tags: Internet Electronic Marketing]

Free Essays
1955 words (5.6 pages)

Internet Marketing Essay

- Internet Marketing Marketing is currently standing verge of the greatest change in lifestyle, which he has ever undertaken. All around the globe businessmen and other entrepreneurs are racing to cash on the future of marketing. Tradition is being turned on its head as all of free enterprise begins plans to phase out age-old methods to more effective and cost-conscious world of the Internet. Their logic is not too difficult to understand. Last year, American businesses spent millions of dollars advertising their products by magazine, newspaper, radio, television and mass mailers....   [tags: E-commerce business Marketing Essays]

Free Essays
1282 words (3.7 pages)

Marketing Essays

- Extended QFD: Multi-Channel Service Concept Design LUUK SIMONS & HARRY BOUWMAN Delft University of Technology, The Netherlands ABSTRACT The objective is to develop and test a multi-channel e-services design supportmethod that meets relevant design criteria. On basis of the evaluation of existing service concept design methods, we extracted relevant design criteria, such as customer orientation, channel coherence, channel synergy, competitive positioning, speed, focus and communication, and developed an alternative service concept design method, i.e....   [tags: Business Marketing]

Free Essays
1785 words (5.1 pages)