The Internet And Social Media Essay example

The Internet And Social Media Essay example

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In the past companies would reach out to their customers or try to gain potential customers via visual advertising. The advertising could be in the form of a visual ad in a publication or a mailing or television advertising. This form of advertising was restrictive; it provided only a single line of communication, one from the business directly to the customer or potential customer. The introduction of the internet and social media transformed advertising as it was once known. The Internet also provides new ways-often instantaneous and spontaneous-to gather information from customers, adjust product offerings, and increase customer value (Laudon & Laudon 348).
To most people, Facebook and Twitter are ways to keep in touch with friends and to let them know what you are doing. For companies of all shapes and sizes, however, Facebook, Twitter, and other social media have become powerful tools for engaging customers, amplifying product messages, discovering trends and influences, building brand awareness, and taking action of customer requests and recommendations. (Laudon & Laudon 365). Businesses are using social networking sites to connect with their customers and to entice new customers. Businesses have their own Facebook and Twitter accounts; it provides a new way to communicate with their customer base, therefore making the line of communication for the company a two way path, they are able to interact with those that visit their social media pages.
Most of the general population use Facebook or Twitter some use both along with other social media sites, which provides a business an enormous audience, at see their online visual ads. Social media is a powerful tool utilized to engage customers, with a company’s promotion,...


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...cturer will ever recover from this operational fault.
Employees can use social media sites to post negative comments about the company or company policies, in turn could hurt the company. Social media can be a cause of lost production in the workplace; people are spending time on social media sites instead of working.
Social media accounts have value for a business and should be developed and maintained in a professional manner. Sites like Facebook, Twitter and Google+ provide an open forum for the business to communicate and learn about their user. These sites can be provide the business the ability to develop products to meet the customer’s needs, maintain their customer base and provide strong customer service presence. They can use social media account to engage the customer, offer special products, and increase their sales leading to higher profits.

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